In an office full of closet wine nerds (in our industry, being smug about wine is decidedly uncool – hence the closet), we’ve found consumer awareness of sparkling wine falls into one of two extreme categories: people whose Mom’s drank Riunite and who now turn to prosecco, or those with Krug in their glass since [...]
Tag Archives: booze bin
Let’s Get Personal
April 24, 2013 – 8:50 am
Although the worlds of food and wine are certainly married in many ways, one of the important ways they are not is in the trends that sway each industry in very specific directions. It always puzzled me that, at the height of the locavore movement, at a moment when you had to be careful not [...]
From Van Damme’s Glass to the Irish Lass: Coors Light’s Trip Across the Atlantic
October 10, 2012 – 7:57 am
THE BOOZE BIN By Eliza Winston “A woman drinkin’ a Guinness?” my elderly cousin asked in horror during a recent family reunion in Ireland. Of course I was drinking Guinness, this was Ireland, right? From then on, I couldn’t help but notice something that gave me the sinking feeling my beer choice was wrong. Very [...]
The Best of Booze Memes – LOLz!
May 16, 2012 – 8:00 am
THE BOOZE BIN By, Rosalie Morton (@rosaliemo) Meme 101 You might not think you know exactly what a meme (pron. MEEM) is… but if you’re reading this blog you do, promise. I think memes are best described through examples. So consider a few of my recent favorites: - Angelina Jolie’s leg from the Oscar’s - What my [...]
5 Craft Beers Get it Right on Facebook- Social Media Week 2012
February 15, 2012 – 8:00 am
THE BOOZE BIN By Rosalie Morton (@rosaliemo) What better way to celebrate Social Media Week 2012 than with a look at how craft beer, an American past time, is faring on everyone’s favorite social network, Facebook. The craft beer movement is well underway in 2012, and these small breweries are absolutely perfect for social media. [...]
3 Wine Social Media Tools Worth Sipping
February 8, 2012 – 12:22 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter [...]
Why Marketers Should Pop the Bubbly Year-Round
December 7, 2011 – 11:02 am
THE BOOZE BIN By Cassandra Bianco (@cnbianco) Champagne. Cava. Prosecco… these are the leading region sparkling wines from France, Spain and Italy. But for most, the bubbly sales just jingle this time of year. Beverage Media’s current December issue features an excellent state of the market sparkling wine round-up. Key takeaways: Champagne remains classic, and [...]
Cheers Social Media Nerds!
June 29, 2011 – 11:48 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) I fancy myself versatile, but really, I’ve only ever worked in wine and food. PR, marketing, social media…they’ve all been vehicles to help me stay in the world I love. If you can drink it, or eat it…I’m in. This Thursday, June 30th, however, is social media day, [...]
Facebook vs. Groupon: Social Networking Giant Goes Local with Group Buying
March 16, 2011 – 9:04 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Somewhere at Groupon headquarters, there is a fully functioning crisis room where someone is drawing devil horns on a picture of Mark Zuckerberg. With the recent wild fire rise of Flash Sales and Group Buying, it should come as no surprise that the social networking leader Facebook [...]
What’s Been Brewing: Top 5 Marketing Trends of 2010 in Bev Alcohol
December 15, 2010 – 11:56 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my favorite time of year. Holiday parties aplenty, wassail up the wazoo, and enough popped bottles to impress even Lil Wayne. It’s also a time to reflect on lessons learned throughout the year, and forecast trends to come, so we don’t get caught with our [...]
The BuzzLine – Week 5 – Fire Up the Grill:
Media Relations Do’s and Don’ts:
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria: