Musings and analysis on marketing, buzz and communications.
By Mike Mulvihill
Back on July 27th, when BP announced that Bob Dudley would replace Tony Hayward as CEO, the Buzz Bin suggested six tips for the new guy in charge to follow. Last Friday, October 1, Mr. Dudley finally took over the reins of BP (a full nine weeks after the announcement). So how well [...]
By Mike Mulvihill
After a week of speculation, by the time this post is viewed BP will have likely announced that Tony Hayward is headed to Siberia. Fitting that Hayward would be sent to Russia, where he will help manage BP’s joint venture there. Perhaps the most deviled person in America, Hayward is the guy who [...]
by Mike Mulvihill
How much is your company’s reputation worth? In the case of BP, apparently the U.S. government’s estimate is $20 billion. That’s how much the government has told BP it must set aside in an escrow account to restore public trust in BP, and, oh by the way, to expedite payments to help clean [...]
The most recent revelations about the state of BP’s crisis plan offer important lessons for public relations professionals, and to ignore the wake-up call is to ignore a moral obligation.
The AP ran its story Wednesday night, noting a long list of problems with the 582-page regional spill plan and the 52-page plan for the destroyed Deepwater Horizon rig. The [...]
by Mike Mulvihill
BP sure has made a mess of things, literally as well as figuratively. Their continuous ineptitude from a communications standpoint is astonishing. But, it pales in comparison to the operational futility BP has displayed in stemming the flow of oil into the Gulf. Like Mary Shelley’s Victor Frankenstein, BP appears to be much better at [...]
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