By Lisa Kersey (@lkersey1) February 14th evokes a variety of responses. For some, it’s a day they’d rather forget, while for others, it means being in the doghouse if they do forget. But for the 117,032 people awaiting an organ, February 14th is National Donor Day. Consider these statistics from The National Network of Organ [...]
Tag Archives: brand ambassadors
Diluting Your Brand. Literally.
February 13, 2013 – 10:46 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a drumbeat in my skull the morning after. I like a range of bourbons, but Maker’s Mark has always been my go-to with its honeyed flavors [...]
Do Well By Doing Good: How volunteerism can boost health of your business #CSR
December 11, 2012 – 9:15 am
By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual Community Service Day, or what we like to call “the best day of the year.” Whether serving people in a soup kitchen, packing boxes at the Food Bank or playing memory games with seniors at an adult care [...]
From Rap Lyrics to Burlesque Shows – How Beverage Brands Win with Celebrity Partners
April 18, 2012 – 8:00 am
By Emily Valentine (@ebvalentine) Brands and celebrities have long led a symbiotic existence. Whether through paid endorsements or acts of serendipity, stars throughout the years have proven their trendsetting power by driving product sales and putting unknown brands on the map. Consequently, for as long as the concept of brand (or corporate image) has existed, [...]
Medical Tattoos & Healthcare Branding
March 8, 2012 – 7:00 am
While medical tattoos are not new, they do seem to be growing in popularity. Yes, it’s a physical mark intended to convey a message, but it’s also intended to evoke a response and influence the behavior of those who see it. As the healthcare industry continues to consolidate, branding is increasingly important. Successful hospitals, health systems and healthcare companies would do well to assess the current state of their brand to minimize any integrity gaps, connect with their stakeholders and build reputation.
5 Tips to Turn Employees into Corporate Brand Ambassadors
December 3, 2010 – 8:00 am
By Jeff Wilson, APR (@wilson0507) In September, my PR firm – CRT/tanaka – brought together the employees from our five offices for a corporate retreat. Along with providing quality professional development and strategic planning sessions, the retreat was a great way to interact with co-workers outside the confines of the office or a conference call. [...]
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