THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a drumbeat in my skull the morning after. I like a range of bourbons, but Maker’s Mark has always been my go-to with its honeyed flavors [...]
While medical tattoos are not new, they do seem to be growing in popularity. Yes, it’s a physical mark intended to convey a message, but it’s also intended to evoke a response and influence the behavior of those who see it. As the healthcare industry continues to consolidate, branding is increasingly important. Successful hospitals, health systems and healthcare companies would do well to assess the current state of their brand to minimize any integrity gaps, connect with their stakeholders and build reputation.
By Jeff Wilson, APR (@wilson0507) In September, my PR firm – CRT/tanaka – brought together the employees from our five offices for a corporate retreat. Along with providing quality professional development and strategic planning sessions, the retreat was a great way to interact with co-workers outside the confines of the office or a conference call. [...]