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10 Ways Whole Foods is Raising the Bar in #CSR

May 14, 2013 – 8:03 am

My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest granola in town. Since then, my fondness for the brand has only grown, and while this has a lot to do [...]

By Emily Valentine | Posted in Branding, Corporate Responsibility, Wine, Food & Nutrition | Also tagged agriculture, brand building, Branding, community garden, corporate foundation, corporate giving, CR, CSR, diversity, energy conservation, Energy consumption, entrepreneurs, farm to table, garden, GMOs, Green, grocery, healthy lifestyle, Issues Management, marketing to millenials, PR Industry Trends, RVA, shopping, social responsibility, supply chain diversity, sustainability, transparency, Whole Foods | Comments (3)

10 Do’s and Don’ts of Corporate Responsibility

August 7, 2012 – 8:56 am

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

By Emily Valentine | Posted in Branding, Corporate Responsibility, PR Industry Trends, Wine, Food & Nutrition | Also tagged brand building, brand identity, Brand Loyalty, Cause, cause marketing, corporate citizenship, corporate communications, corporate culture, corporate giving, Corporate Responsibility, corporate social responsibility, CSR, culinary influencers, employee engagement, farming, fast food, google, media relations, philanthropy, reputation management, social media, sustainability | Comments (6)

Marketing 101 with Mint Juleps and the #KYDerby

May 2, 2012 – 8:00 am

THE BOOZE BIN By Emily Valentine (@ebvalentine) This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138th running of the Kentucky Derby. Which horse will win is anybody’s bet, but one thing is for certain – a massive number of mint juleps will be consumed. The mint julep has [...]

By Emily Valentine | Posted in Branding, Corporate Responsibility, The Booze Bin, Wine, Food & Nutrition | Also tagged brand awareness, brand building, Branding, Cause, cause marketing, collaboration, customer feedback, marketing, spirits, sports marketing | Comments (5)

From Rap Lyrics to Burlesque Shows – How Beverage Brands Win with Celebrity Partners

April 18, 2012 – 8:00 am

By Emily Valentine (@ebvalentine) Brands and celebrities have long led a symbiotic existence. Whether through paid endorsements or acts of serendipity, stars throughout the years have proven their trendsetting power by driving product sales and putting unknown brands on the map. Consequently, for as long as the concept of brand (or corporate image) has existed, [...]

By Emily Valentine | Posted in Branding, The Booze Bin, Wine, Food & Nutrition | Also tagged advertising, brand ambassadors, brand awareness, brand identity, Branding, celebrities, events, marketing, personal brand, PR and Social Media, social media, spirits, vodka, Wine | Comments (0)