Tag Archives: brand identity

From Babies to Brands: Three Steps for Picking the Best Name

February 2, 2012 – 9:24 am

My family has been in the naming business of late. Both of my daughters are expecting. Usually I’m in the position of helping healthcare companies rebrand or name new services. So, could the advice I provide clients help my kids through this daunting task? Well, let’s see.

By Debbie Myers | Posted in Branding | Also tagged , , , , | Comments (2)

Staying True To Your Brand, In Sickness and in Health

January 19, 2012 – 8:00 am

What happens when your brand falls victim to the very thing it’s known for? While Paula Deen contributed her onset of Type 2 Diabetes to genetics, age, ethnicity and stress, she emphasized that her diagnosis “isn’t a death sentence,” but it very well could be.

By tcarey | Posted in Digital Marketing | Also tagged , , , , , , | Comments (2)

This Halloween, Try On a New Personality

October 15, 2009 – 8:58 am

by Jenn Riggle
At this time of year, children across America are trying on costumes and making the all important decision – Who do they want to be for Halloween. Come to think of it, it’s also a good time for hospital communications departments to step out of their comfort zones and  decide what sort of [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , | Comments (2)