Brand Loyalty – The Buzz Bin

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Tag Archives: Brand Loyalty

Do Well By Doing Good: How volunteerism can boost health of your business #CSR

December 11, 2012 – 9:15 am

By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual Community Service Day, or what we like to call “the best day of the year.” Whether serving people in a soup kitchen, packing boxes at the Food Bank or playing memory games with seniors at an adult care [...]

By Emily Valentine | Posted in Branding, Corporate Responsibility, PR Industry Trends | Also tagged brand ambassadors, brand awareness, brand building, community service, corporate citizenship, corporate culture, corporate social responsibility, CR, CSR, employee engagement, employee morale, employee volunteerism, employees, holiday giving, holidays, millenials, morale, recruiting millenials, volunteerism | Comments (4)

10 Do’s and Don’ts of Corporate Responsibility

August 7, 2012 – 8:56 am

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

By Emily Valentine | Posted in Branding, Corporate Responsibility, PR Industry Trends, Wine, Food & Nutrition | Also tagged brand building, brand equity, brand identity, Cause, cause marketing, corporate citizenship, corporate communications, corporate culture, corporate giving, Corporate Responsibility, corporate social responsibility, CSR, culinary influencers, employee engagement, farming, fast food, google, media relations, philanthropy, reputation management, social media, sustainability | Comments (6)

The Key to Building Brand Loyalty among Millennials

April 6, 2011 – 1:57 pm

THE BOOZE BIN By Pia Mara Finkell (@piamara) Writing from sunny St. Helena in Napa Valley today, I am particularly psyched out of my mind to attend the Nomacorc Symposium for wine marketing managers on “Marketing to the Next Generation of Wine Drinkers” today at the Culinary Institute of America. The lineup of speakers is [...]

By Pia Mara Finkell | Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition | Also tagged 1WineDude, brand, Culinary Institute of America, Gary Vaynerchuk, Joe Roberts, marketing, Millenier, Millennials, Wine, Wine Library | Comments (6)

A Love Note to Hendrick’s Gin, From One Eccentric to Another

January 19, 2011 – 8:00 am

THE BOOZE BIN By Cassandra Bianco (@cnbianco) In a recent interview, Hendrick’s Gin ambassador Jim Ryan said that for marketing success, it’s key to have crystal clear identity. Hendrick’s certainly defines whimsy, the peculiar and cleverness. The campaign’s psychographic branding is a refreshing take to the mainstream “party hard” and “sexy lifestyle” brand campaigns. The [...]

By Cassandra Bianco | Posted in PR Industry Trends, Wine, Food & Nutrition | Also tagged Adam Aleksander, best practices, brand management, Dandies and Quaintrelles, enchanted forest, Hendrick's Gin, Jim Ryan, Maloney & Fox, mixology, PR Industry Trends, psychographic marketing, Quaker City Mercantile, Reputation, Seersucker Social, strategy, Tweed Ride | Comments (6)

A Conversation with Ryan Opaz of Catavino: Building Loyalty and Trust Among Your Consumer Base in a Digital Age

November 24, 2010 – 8:56 am

THE BOOZE BIN By Pia Mara Finkell (@piamara) Wine is by no means the only industry playing in the social media sandbox (for more on this, read any of the Buzz Bin posts below), but it may very well be the one deserving the ‘Most Improved’ award. Formerly stodgy and proud, over the past few [...]

By Pia Mara Finkell | Posted in PR Industry Trends, Wine, Food & Nutrition | Also tagged Catavino, Gabriella Opaz, restaurants, Ryan Opaz, social media, Wine, Wine Bloggers Conference | Comments (1)