January 3, 2012 – 12:37 pm
By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, crt-tanaka, crt/tanaka, CRT/tanaka social media, marketing, social media, Social Networks, Super Bowl, Twitter, YouTube, Zeta Interactive
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October 6, 2011 – 2:00 pm
By Jason Stemm (@NYCubsFan)
A company lost a leader, an industry lost a visionary and a family lost a loved one yesterday when Steve Jobs passed away. He created and rebuilt a company into something than he may never have imagined as a young man in his parent’s garage. It reminded me of a friend I [...]
August 23, 2011 – 8:59 am
By Mike Mulvihill
The King is dead. (Not Elvis. Well, yes Elvis is dead…never mind.) As of this past weekend, the bizarre royal icon conjured from some creeper van nightmare no longer fronts for the Burger King brand. He’s been dropped for a new ad campaign that focuses on BK’s food. (However, he is still [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged brand characteristics, Branding, Burger King, change, crt-tanaka, crt/tanaka, Elevation Burger, Five Guys, Food, marketing, McDonald's, new ad campaigns, PR Industry Trends, rebradning, Red Robin
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THE BOOZE BIN
By Pia Mara Finkell (@piamara)
From fashion to packaged foods to technology, big business has long analyzed consumer tendencies as a basis for sophisticated brand building, according to specific demographic categories, including age and generational ranges. For some reason, however, this seems a little foreign to the wine industry, which has tended to [...]
By Pia Mara Finkell
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Posted in The Booze Bin, Wine, Food & Nutrition
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Also tagged brand building, brand management, Business Week, Coca Cola, Constellation, Facebook, Gallo, Millennials, Proctor & Gamble, Wine
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THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Writing from sunny St. Helena in Napa Valley today, I am particularly psyched out of my mind to attend the Nomacorc Symposium for wine marketing managers on “Marketing to the Next Generation of Wine Drinkers” today at the Culinary Institute of America. The lineup of speakers is killer, from [...]
By Pia Mara Finkell
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged 1WineDude, Brand Loyalty, Culinary Institute of America, Gary Vaynerchuk, Joe Roberts, marketing, Millenier, Millennials, Wine, Wine Library
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THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Somewhere at Groupon headquarters, there is a fully functioning crisis room where someone is drawing devil horns on a picture of Mark Zuckerberg. With the recent wild fire rise of Flash Sales and Group Buying, it should come as no surprise that the social networking leader Facebook announced its [...]
By Pia Mara Finkell
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Posted in Digital Marketing, Wine, Food & Nutrition
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Also tagged bev alcohol, Bloomberg, booze bin, Business Week, Deals, Facebook, Gilt City, Groupon, HomeRun.com, KGB Deals, Mark Zuckerberg, Plum District, PopSugar City, Promoted Twitter Account, ReachLocal, small business, social networking, Social Networks, Techland, Tippr, Twitter, Wine, wineries, winery, Zozi
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February 23, 2011 – 1:02 pm
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you follow the idiom “fish where the fish are,” it might be tempting to focus all your marketing eggs in the Facebook basket with over 600 million users and growing. But the question that naturally follows is: with pools of fish (read: customers) swimming in the Facebook virtual [...]
February 16, 2011 – 9:30 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In the last year, pop up supper clubs have sprung onto the New York scene. From The Noble Rot’s traveling wine saloon, to Les Salonnieres’ “underground club of artists,” I’ve found these events not only great fun, but the intriguing concept is quite indicative of New York’s current restaurant landscape, and [...]
February 8, 2011 – 7:00 am
By Mike Mulvihill
Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial. And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, best practices, blogging, Cloris Leachman, crt-tanaka, crt/tanaka, Facebook, GoDaddy, GoGranny, Joan Rivers, marketing, Network Solutions social media, social media, Super Bowl, Twitter, YouTube
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October 20, 2010 – 10:45 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points will be? [...]
By Pia Mara Finkell
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged beer, brewery, distillery, Facebook, Flickr, Food, FourSquare, social media, social media for beginners, Social Networks, spirits, troubleshooting, Twitter, Wine, winery, YouTube
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