What Carnival Cruise Lines & Maker’s Mark Can Teach Us About Brand Decision Making By Kelly O’Keefe (@kellyokeefe) What a month it’s been for brand blunders. In recent days, the world’s largest cruise line, one known for its luxury accommodations, handed its travelers plastic bags and asked them to use them for their solid waste. That [...]
Tag Archives: brand
Don’t call it the Academy Awards; call it the #Oscars!
February 25, 2013 – 12:43 pm
By CRT/tanaka’s Brand Group On Sunday night, the Academy of Motion Pictures Arts and Sciences continued its quest to appeal to a younger audience. The show enlisted Family Guy creator Seth McFarlane to host the 85th Academy Awards – oh, wait, we mean “The Oscars.” This year, the Academy decided to rebrand the program in [...]
Diluting Your Brand. Literally.
February 13, 2013 – 10:46 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a drumbeat in my skull the morning after. I like a range of bourbons, but Maker’s Mark has always been my go-to with its honeyed flavors [...]
Why American Airlines’ New Brand Really Isn’t
January 28, 2013 – 8:36 am
By Christian Munson American Airlines’ new logo generated a lot of press about its “new” brand recently. Don’t believe the hype! AA’s graphic design and presentation has changed, and I love it. The new symbol on the fuselage is a nice evolution of old to new, [...]
Crisis Communication Lessons from the Tragedy at Sandy Hook
December 18, 2012 – 9:54 am
By Catherine Gryp (@cgryp) Like the rest of the country, I watched the news of the Sandy Hook school shooting with shock, sadness and an incredible feeling of loss. I’ve shed many tears for the innocent lives lost. As I have been monitoring the media coverage of this tragedy, the communicator side of my brain [...]
5 Tips to Help Medical Tourism Brands Thrive in the Digital Age
November 29, 2012 – 9:00 am
By Rachael Seda (@rachaelseda) Would someone actually travel to another country for medical care? Yes, according to CDC data up to 750,000 U.S. residents travel to another country for lower-cost medical or dental care each year and an Ipsos survey found that 38% of U.S. residents are open to health care abroad. The rising cost [...]
A Charge to Communicators: Choose Your Words Carefully
November 8, 2012 – 8:47 am
By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]
‘Mama Needs a Glass of Wine’ and Other Reasons to Market Wine to Women
October 23, 2012 – 8:00 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]
How To Make a Long-term (Brand) Relationship Last: Advice From a Former Starbucks Employee
September 25, 2012 – 8:00 am
By Emily Lacy (@emstheticket) Despite what the movies might feed you (hello, childhood full of Disney!), if you’ve been part of a romantic duo that lasted beyond the initial hormonal flash in the pan, you know the truth about long-term, serious relationships: they take work. The beginning of every new relationship is exciting, filled with [...]
Strong Brands Support Strong Reputations
August 16, 2012 – 8:47 am
By Debbie Myers (@debamyers) This article first appeared, in part, in HBAdvantage, a newsletter of the Healthcare Businesswomen’s Association. With healthcare reform driving increased scrutiny of hospitals and providers by the government, insurance companies and consumers, the importance of managing corporate reputation is a topic that has reached the C-suite. However, many organizations do not have [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: