February 16, 2011 – 9:30 am
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
In the last year, pop up supper clubs have sprung onto the New York scene. From The Noble Rot’s traveling wine saloon, to Les Salonnieres’ “underground club of artists,” I’ve found these events not only great fun, but the intriguing concept is quite indicative of New York’s current restaurant landscape, and [...]
February 8, 2011 – 7:00 am
By Mike Mulvihill
Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial. And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]
By Mike Mulvihill
|
Posted in Digital Marketing
|
Also tagged advertising, best practices, blogging, Cloris Leachman, crt-tanaka, crt/tanaka, Facebook, GoDaddy, GoGranny, Joan Rivers, marketing, Network Solutions social media, social media, Super Bowl, Twitter, YouTube
|
October 20, 2010 – 10:45 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points will be? [...]
By Pia Mara Finkell
|
Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
|
Also tagged beer, brewery, distillery, Facebook, Flickr, Food, FourSquare, social media, social media for beginners, Social Networks, spirits, troubleshooting, Twitter, Wine, winery, YouTube
|
September 22, 2010 – 7:39 am
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
To help put myself through pastry school, I taught wine classes and parties at my culinary school. I learned early from my mentor and pal Tish, who runs the fun and highly popular wine events company Wine For All, wine shouldn’t be taken too seriously. A typical comment I’d [...]
September 16, 2010 – 10:05 am
By April Sciacchitano
As Lady Gaga swept the 2010 MTV VMAs, you begin to wonder what makes a good video. Should you begin working on a dress made of meat?
No, but you do need to think about what people like to watch.
Aside from music videos, the most-watched videos on YouTube are simple. We’re inclined to watch [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Twitter is kind of like online dating. At some point, you have to meet in person or it starts to get a little frustrating.
There are some conversations that simply can’t be expressed in 140 characters or less. I’m sure this is the case for all social and professional groups, [...]
A picture is worth more than a 1000 words, especially when it is an image that invokes memories. In social media, image is everything and the first perception of credibility is conveyed through your avatar. If you put your best foot forward in the real world – why not do the same in the digital [...]
February 8, 2010 – 4:05 am
by Geoff Livingston
We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates [...]
January 6, 2010 – 1:56 pm
As I gathered with family and friends over the holidays this year I did something amazing: I didn’t check Facebook or Twitter!
.tpb_wrapper { line-height: normal; text-align: left; width: 98%; margin: 2px; } .tpb_header { padding: 5px; text-align: left; } .tpb_content { padding: 5px; text-align: left; } .tpb_wrapper input { width: auto; } #sel_0 { [...]
November 4, 2009 – 9:00 am
Now that we have Twitter lists is it really worth the hype? I haven’t see anyone lining up to form a petition to remove lists like any new Facebook feature, possibly they could use twitter lists to create the list? /irony. In short – the answer depends on how you use or want to not [...]
Reaching People with Nutrition Messaging:
The Best of Booze Memes – LOLz!:
Blue Ivy - Already a Minority Health Advocate? :
Thought leadership is key to hospital social media success:
With QR Codes, Hospitals Are Finding It’s Hip to Be Square: