February 1, 2012 – 8:30 am
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake marketing team [...]
January 19, 2012 – 8:00 am
What happens when your brand falls victim to the very thing it’s known for? While Paula Deen contributed her onset of Type 2 Diabetes to genetics, age, ethnicity and stress, she emphasized that her diagnosis “isn’t a death sentence,” but it very well could be.
January 12, 2012 – 2:46 pm
Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.
December 21, 2011 – 9:00 am
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.
But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, [...]
October 10, 2011 – 10:04 am
By Mike Nelson (@Michael_Nelson)
As communicators, we are tasked with what to say and where to say it – a responsibility that is becoming increasingly more complicated with the continued addition of new communications channels. This post outlines one approach to organizing social media campaigns: the hub and spoke.
Hub and Spoke Social Media
The hub and spoke [...]
August 31, 2011 – 10:01 am
By Cassandra Bianco (@cnbianco)
Last month in Paris, my tourist urge kicked in to line up at Ladurée, known as the macaroon mecca (of swooning.) These shops are the quintessence of Paris. But what I will never forget was how the macaroon messieurs ever so carefully select each pop-art cookie and place it in a decorative [...]
By Cassandra Bianco
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Posted in The Booze Bin, Wine, Food & Nutrition
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Also tagged Christian Louboutin, John Galliano, Ladurée, macaroon, Marie Antoinette, marketing, packaging, Paperless Post, Paris, Sofia Coppola
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August 23, 2011 – 8:59 am
By Mike Mulvihill
The King is dead. (Not Elvis. Well, yes Elvis is dead…never mind.) As of this past weekend, the bizarre royal icon conjured from some creeper van nightmare no longer fronts for the Burger King brand. He’s been dropped for a new ad campaign that focuses on BK’s food. (However, he is still [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged brand, brand characteristics, Burger King, change, crt-tanaka, crt/tanaka, Elevation Burger, Five Guys, Food, marketing, McDonald's, new ad campaigns, PR Industry Trends, rebradning, Red Robin
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August 18, 2011 – 2:00 pm
By Jason Stemm @NYCubsFan
Private labels have prospered in the down economy. Store brands are popping up everywhere from drugstores to specialty stores. Most people are surprised to learn that the largest grocery brand in the country is Great Value, Walmart’s store brand. Incidentally, Walmart sells more food than the three largest grocery chains (Kroger, Safeway [...]
Today’s challenge is not how to get on board but how to maximize and leverage the popularity of these platforms without getting distracted or drowning in the chatter. The key to social media is being ‘social’ which means engaging in conversations and not just standing on the side lines shouting out your branded messages.
By Brona
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Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition
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Also tagged blogging, culinary influencers, Facebook, food industry, marketing, online conversations, Public Relations, social media, Twitter, web
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January 28, 2011 – 9:15 am
By Emily Valentine (@ebvalentine)
I’ve always been fascinated by food trends, so when I was offered the opportunity to attend the Child Nutrition Industry Conference (CNIC) in Seattle last week, I ate it up with a spoon.
The conference is one sponsored every year by the School Nutrition Association (SNA) and attended by a slew of passionate [...]
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