Copyblogger Brian Clark Presents at SOBCon
One of the more controversial sessions at SOBCon was the nice guys finish last [online] conversation, inspired by Brian Clark’s discussion of classic positioning theory. The point: It’s better to be hated and known for a strong minority opinion than to be liked. One gets you discussed, read and [...]
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Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: