By Priya Ramesh (@newpr) Last week Altimeter’s principal analyst, Brian Solis released the Digital Influence Report to help us understand the tenets of digital influence marketing; how to identify individuals with a social capital to increase word-of-mouth for your brand and ultimately measure their impact or “digital influence” on your maketing efforts. I highly recommend you [...]
Tag Archives: Brian Solis
Don’t be a Donkey Talking Social Media Metrics. Show Your C-Suite Real Business Impact
October 11, 2010 – 12:32 pm
By Priya Ramesh (@newpr) CEO: “I don’t care about Friends and Followers. Show Some Real Action from our Social Engagement. PR Director/Social Media Rock Star: But I spent $XXXX on getting 5k+ followers on Twitter. So it’s the fourth quarter of 2010 and some of you are probably compiling the much anticipated PR quarterly report [...]
Women Snubbed in Top Ten Speakers List, Industry in General
July 29, 2009 – 8:15 am
In a “blog post” listing the top ten social media speakers, The Speakers Group (TSG) listed voices for “your consideration.” Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men. Ironically, this [...]
Original Bloggers
March 30, 2009 – 10:08 am
I recently read a post that dubbed me a pioneer, something that made me uncomfortable as I have only been blogging now for three years (original photo taken this weekend at the Cherry Blossom Festival). There were many that came before me that are still doing it… True pioneers. Let’s highlight some of these bright [...]
Influencers: A Discussion about the Law of the Few
March 23, 2009 – 12:26 am
Above image and analysis: David Armano This week’s Social Media for Social Good reading is Malcolm Gladwell’s the Tipping Point, which is a great starting place to discuss influencer relations. From a strategic standpoint, there’s no question: Online word of mouth or grassroots marketing requires the community embracing and spreading the message. The days of [...]
Twitter in the Crosshairs: Facebook’s Gambit
March 18, 2009 – 12:02 am
Everyone has seen the change, and have debated whether it’s really a rip-off of Twitter’s microblog format. Those of us who have been through the microblogging wars see some other similarities, with the conversational commentary seeming to run more like Pownce and Plurk than the Twitter format of @s and RTs. Regardless, the livestream seems [...]
Community Engagement
March 2, 2009 – 12:01 am
What about communities beyond the oft talked about majors – Twitter, Facebook, YouTube, Flickr, Delicious, Friendfeed, StumbleUpon, etc.? How does one engage is a very common question, and there are general principles that apply across all social communities major or not. In some ways, Brian Solis and I tried to provide guidance to that effect [...]
Using Our Social Networks to Affect Change
January 16, 2009 – 11:37 am
In the past two years I’ve had the opportunity to collaborate with great minds like Brian Solis on my book, and later folks like Toby Bloomberg, Jason Falls, Amber Naslund and Beth Harte on blog posts. This week I collaborated with Joseph Jaffe for one of his Jaffe Juice podcasts; a fantastic discussion about how [...]
The Now Is Gone Bookiversary
November 13, 2008 – 11:04 am
Yesterday marked the one year anniversary of Now Is Gone’s release! So much has happened since then, it’s been amazing and humbling at the same time. Thank you to everyone who supported Now Is Gone (image by lunaweb). I know Brian Solis also was humbled by the reception towards the book. For me, it was [...]
Solutions Stars Video Conference Delivers Online Marketing Tips
October 19, 2008 – 5:39 pm
Network Solutions is producing the Solutions Stars Video Conference on October 29 at 1 p.m. This free video conference aims to provide insights and online marketing tips to small businesses. It will be of great service to small businesses, particularly now that the economy has gotten tough, and it’s not as easy to attend a [...]
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