Musings and analysis on marketing, buzz and communications.
By Priya Ramesh (@newpr)
CEO: “I don’t care about Friends and Followers. Show Some Real Action from our Social Engagement.
PR Director/Social Media Rock Star: But I spent $XXXX on getting 5k+ followers on Twitter.
So it’s the fourth quarter of 2010 and some of you are probably compiling the much anticipated PR quarterly report to be [...]
In a “blog post” listing the top ten social media speakers, The Speakers Group (TSG) listed voices for “your consideration.” Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men.
Ironically, this [...]
I recently read a post that dubbed me a pioneer, something that made me uncomfortable as I have only been blogging now for three years (original photo taken this weekend at the Cherry Blossom Festival). There were many that came before me that are still doing it… True pioneers. Let’s highlight some of these [...]
Above image and analysis: David Armano
This week’s Social Media for Social Good reading is Malcolm Gladwell’s the Tipping Point, which is a great starting place to discuss influencer relations. From a strategic standpoint, there’s no question: Online word of mouth or grassroots marketing requires the community embracing and spreading the message.
The days [...]
Everyone has seen the change, and have debated whether it’s really a rip-off of Twitter’s microblog format. Those of us who have been through the microblogging wars see some other similarities, with the conversational commentary seeming to run more like Pownce and Plurk than the Twitter format of @s and RTs.
Regardless, the livestream seems [...]
What about communities beyond the oft talked about majors – Twitter, Facebook, YouTube, Flickr, Delicious, Friendfeed, StumbleUpon, etc.? How does one engage is a very common question, and there are general principles that apply across all social communities major or not. In some ways, Brian Solis and I tried to provide guidance to that [...]
In the past two years I’ve had the opportunity to collaborate with great minds like Brian Solis on my book, and later folks like Toby Bloomberg, Jason Falls, Amber Naslund and Beth Harte on blog posts. This week I collaborated with Joseph Jaffe for one of his Jaffe Juice podcasts; a fantastic discussion about how [...]
Yesterday marked the one year anniversary of Now Is Gone’s release! So much has happened since then, it’s been amazing and humbling at the same time. Thank you to everyone who supported Now Is Gone (image by lunaweb).
I know Brian Solis also was humbled by the reception towards the book. For me, it [...]
Network Solutions is producing the Solutions Stars Video Conference on October 29 at 1 p.m. This free video conference aims to provide insights and online marketing tips to small businesses. It will be of great service to small businesses, particularly now that the economy has gotten tough, and it’s not as easy to attend a [...]
In addition to tomorrow’s Social Media Club DC chat and book signing featuring Brian Solis and I (c’mon out, DC!), Brian and I will be doing another book signing as part of the Tech Set event this Saturday night in New York City.
The DC event will be held at the Barnes and Noble in [...]
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