Tag Archives: buzz

People Are Talking In Press Releases, But Is Anyone Listening?

November 11, 2010 – 7:25 am

By Jenn Riggle
Press releases are an important way for organizations to share information with key audiences, but too often, executive quotes are throwaways.
You know the ones I mean – executives saying “how excited they are about a partnership” or “how pleased they are to be selected for a project.”
Who cares?
The idea behind including an executive [...]

By Jenn Riggle | Posted in Healthcare, PR Industry Trends | Also tagged , , , , | Comments (3)

Google’s Great Buzz Gamble

February 15, 2010 – 12:12 am

In 1944, the ABC — comprised of the remnants of the NBC blue network — launched to compete with NBC (Red) and CBS. Last week marked the very loud and controversial launch of Buzz to more than 175 million Gmail users. After almost a week to digest the launch, I’m starting to think Buzz [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (22)

New GE Brains Boost Buzz

November 13, 2009 – 12:01 am

Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.

I’m a great fan of GE — even took some Six Sigma green [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , , , , , , , | Comments (8)

Why “3.0?”

November 9, 2007 – 12:48 pm

The lastest marketing buzz and propaganda features the term web 3.0. Ahhhh!!!! An s.technorati search reveals 608 high authority posts using this term in the past six months.
We had a hard enough time understanding 2.0 (the movement from static to truly social technology and content). It was hard to constantly explain this horrific cliche to [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (12)