Musings and analysis on marketing, buzz and communications.
The SOBCON presentation “Integrating Social Media into the Larger Mix” that I gave on Saturday sparked quite a discussion at the event as well as on Twitter. Here is a brief narrative version to accompany the deck, which is also embedded in this post.
Integrating Social Media – SobCon 09 Presentation
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Integrated [...]
One of the best ways to deliver meaningful results in social media is to tie your effort to an event. Whether it was Twestival or after parties at SxSW, smart organizations move from conversation to more meaningful activities where people can congregate or receive significantly more value.
This is something we encourage our clients to [...]
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