Tag Archives: cause marketing

Good Food

August 25, 2011 – 2:00 pm

By Jason Stemm @NYCubsFan
We’ve all been questioned about the point of Twitter, and social media in general. You extoll its power of influence and sharing of knowledge, while your doubting friends and family view it as a narcissistic indulgence. I’ve never had a problem in showing the positive impact of the food industry on the [...]

By Jason Stemm | Posted in Wine, Food & Nutrition | Also tagged , , , | Comments (2)

Hanging a Shingle in a Virtual World: 5 Ways to use Foursquare to Promote Unlikely Brands

September 8, 2010 – 10:35 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you have a bar, using Foursquare as a social promotional marketing tool is a no-brainer. The mayor’s beers are on the house! Of course. Restaurant owner? Stop in for lunch and get a free glass of wine. Done and done. Proprietor of the best winery in town? Well, [...]

By Pia Mara Finkell | Posted in Digital Marketing, The Booze Bin, Wine, Food & Nutrition | Also tagged , , , , , , , , , | Comments (9)

Brutal Truths About Cause Marketing

April 12, 2009 – 1:03 pm

I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (13)