By Christian Munson American Airlines’ new logo generated a lot of press about its “new” brand recently. Don’t believe the hype! AA’s graphic design and presentation has changed, and I love it. The new symbol on the fuselage is a nice evolution of old to new, [...]
Tag Archives: change
Why Tuition Keeps Going Up
June 26, 2012 – 3:57 pm
By Mike Mulvihill NPR ran a segment today (What’s Driving College Costs Higher?) featuring Kevin Carey, the director of the Education Policy Program at the New America Foundation, portraying the nation’s growing student debt crisis as the result of excessive spending by colleges and universities, which drives up tuition, and declining government support for public [...]
Protest 101
October 18, 2011 – 7:00 am
By Mike Mulvihill This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around [...]
Communicate, Communicate, Communicate
October 6, 2011 – 12:22 pm
For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.
Going Dark on Social Media
December 14, 2010 – 8:00 am
By Mike Mulvihill It became really evident this Thanksgiving – my incessant, addictive need to try to keep up with friends and loved ones on Facebook and Twitter. My aging and computer-phobic mother was upset about the preoccupation and predilection my teenage children and I had with our smart phones. She had a point. (Christmas [...]
Tips for BP’s New CEO
July 27, 2010 – 9:25 am
By Mike Mulvihill After a week of speculation, by the time this post is viewed BP will have likely announced that Tony Hayward is headed to Siberia. Fitting that Hayward would be sent to Russia, where he will help manage BP’s joint venture there. Perhaps the most deviled person in America, Hayward is the guy [...]
Why Social Media Changes Are Good
December 2, 2009 – 11:30 am
We’ve heard that the Internet is supposed to be the great equalizer. In a recent article about how hospitals are competing with smaller ad budgets, several steps were defined to almost guarantee a successful digital campaign: Having a (content) rich, useful and consumer-friendly website Advertising on popular local websites Concentrating on paid and organic search [...]
Can Marketers Serve the Female Economy?
November 30, 2009 – 8:02 am
by Geoff Livingston Joan of Arc by D.B. King Since the holiday shopping crush has begun in earnest, perhaps we can acknowledge one of the great undercurrents of our time, the rise of the female economy. To quote Harvard Business Review, “Women now drive the world economy.” This reality will become even more obvious as [...]
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
Extreme Brand Makeover –2013 Hospital Edition: Five Guiding Principles for Hospital Renaming: