October 18, 2011 – 7:00 am
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
October 6, 2011 – 12:22 pm
For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.
August 23, 2011 – 8:59 am
By Mike Mulvihill
The King is dead. (Not Elvis. Well, yes Elvis is dead…never mind.) As of this past weekend, the bizarre royal icon conjured from some creeper van nightmare no longer fronts for the Burger King brand. He’s been dropped for a new ad campaign that focuses on BK’s food. (However, he is still [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged brand, brand characteristics, Branding, Burger King, crt-tanaka, crt/tanaka, Elevation Burger, Five Guys, Food, marketing, McDonald's, new ad campaigns, PR Industry Trends, rebradning, Red Robin
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December 14, 2010 – 8:00 am
By Mike Mulvihill
It became really evident this Thanksgiving – my incessant, addictive need to try to keep up with friends and loved ones on Facebook and Twitter. My aging and computer-phobic mother was upset about the preoccupation and predilection my teenage children and I had with our smart phones. She had a point. (Christmas should [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged ban social media, blog, blogging, crt-tanaka, crt/tanaka, Facebook, impact of social media, mashable, Mobile, Pennsylvania University of Science and Technology, PR Industry Trends, Priya Ramesh CRT/tanaka, social media, Social Networks, Twitter
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By Mike Mulvihill
After a week of speculation, by the time this post is viewed BP will have likely announced that Tony Hayward is headed to Siberia. Fitting that Hayward would be sent to Russia, where he will help manage BP’s joint venture there. Perhaps the most deviled person in America, Hayward is the guy who [...]
November 30, 2009 – 8:02 am
by Geoff Livingston
Joan of Arc by D.B. King
Since the holiday shopping crush has begun in earnest, perhaps we can acknowledge one of the great undercurrents of our time, the rise of the female economy. To quote Harvard Business Review, “Women now drive the world economy.” This reality will become even more obvious as we [...]
November 13, 2009 – 12:01 am
Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.
I’m a great fan of GE — even took some Six Sigma green [...]
By Michael Whitlow
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Posted in Digital Marketing
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Also tagged Alltop, Barry Vucsko, best practices, blog, business thinking, buzz, capitalism, Daniel Pink, design thinking, future, GE, guy kawasaki, Listening, marketing, Paul Glader, PR Industry Trends, right brain, social media, The Wall Street Journal
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October 26, 2009 – 7:06 am
by Geoff Livingston
You may be strong, you may be smart, but if you cannot adapt to rapid change you won’t survive. A rather Darwinistic statement, but a truth that companies and communicators increasing must accept. Communications technology has turned our world upside down (this post owes a special hat tip to Kyle Reis, and [...]
August 24, 2009 – 8:18 am
Guest Post by Alexandra “SocialButterfly” Rampy
That term–social marketing–is buzzing across the blogosphere, our inboxes and in conference rooms. However, did you know that it’s been around since the 1970s? …and fundamentally, it has nothing to do with Twitter, flickr, Ning, Myspace or Facebook. It’s much bigger than that.
This is because social marketing has everything to [...]
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