OUR EXPERTISE:

Tag Archives: client service

How to get the best out of your PR agency?

Five Tips to Best Manage PR Agencies By Priya Ramesh (@newpr) Time and again, I see journalists, new age marketers bash up on all the foolish things we PR professionals do.  When I say “we,” I am not referring to me or my awesome team @CRTTanaka, I am speaking on behalf of all PR agency professionals [...]

Got Passion?

    By Brona Cosgrave (@bronacos)   Recently a tweet from Jacqueline Church (aka LDGourmet) caught my eye. Promoted by a friend’s comment, she had drafted a “PR Client’s Bill of Rights” and posted to her blog a while ago. Her tweet announced its reposting. The list of client’s rights is comprehensive and in my [...]

Can This Client Relationship Be Saved? Tips to Nurture Your Client Relationship to Build Trust, Loyalty and Business

Photo credit: armchairadvice.co.uk By Marcy Walsh (@marcywalsh, mwalsh@crt-tanaka.com) Forgive me for going “Erin Brockovich” on you, but I do believe that our jobs as communications professionals are very personal.  We sell intellectual capital. We sell influence.  We sell ideas and the road map for our clients to build relationships with customers.  And while nothing raises [...]