I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and moderator for the event, [...]
Tag Archives: Coca Cola
Silence is the Virtue of Fools
November 15, 2012 – 11:24 am
What he probably did not anticipate was for Coca-Cola to feature a story about the ban on its own website. Seem counterintuitive?
JCPenney’s Rebranding. The “New,” New Coke
June 6, 2012 – 2:09 pm
By Kelly O’Keefe (@kellyokeefe) It was a rare moment in the history of retail branding. Two giants in the field had come together to forge a new path for a tired old brand. Their approach was well researched and brilliantly executed with flourishes of creative genius. So why has it been such a complete failure? [...]
Building Brands Online: Going Digital for Millennials
May 18, 2011 – 3:57 pm
THE BOOZE BIN By Pia Mara Finkell (@piamara) From fashion to packaged foods to technology, big business has long analyzed consumer tendencies as a basis for sophisticated brand building, according to specific demographic categories, including age and generational ranges. For some reason, however, this seems a little foreign to the wine industry, which has tended [...]
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