Tag Archives: communication

whatcanbe for a Healthier Future

By Jason Stemm (@NYCubsFan)
At CRT/tanaka, we have a word, whatcanbe, which guides us in imagining the possibilities for ourselves and our clients. It is both a creative process and a cultural ethos that is ingrained across offices and practice areas. During a recent agency-wide retreat, we were asked to articulate our whatcanbe and share it [...]

Communicate, Communicate, Communicate

For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.

Reaching People with Nutrition Messaging

by Jason Stemm
@nycubsfan
 
Working in the Lewis & Neale food division of CRT/tanaka, we have the fortune of representing the growers and shippers of many healthy fruits and vegetables from blueberries to sweet potatoes. Positive messages about antioxidants and healthy options for diabetic diets present opportunities for dialogue with media and consumers about the benefits [...]

Digital Recruiting and the Hot Health Care Job Market – Can Marketers Help?

Guest post by: Charlotte Evans
It is true. The HWS Labor Market Pulse® Index shows hospitals in the San Francisco Bay, Philadelphia and Tampa areas are ramping up recruitment, even though just last month other hospitals across the U.S. were laying off employees. As the economy continues to recover and health care reform shakes out, hospitals [...]

Do the Wave! It’s Hard to Catch On

By Wyatt Wood
Last week I received my invite to the Google Wave phenomenon – it really wasn’t as enticing as I hoped, I’m glad I didn’t spend $5100 on it. I watched the videos, saw the preview demonstrations and even drank the Kool-aid as a die hard Google fan, but something is missing. After getting [...]