Tag Archives: Communications

Three Steps to Innovative Social Media: Step 1, Get Unstuck

May 3, 2011 – 10:49 am

By April Sciacchitano (@aprilcs)
The day-to-day of maintaining a social media account can take its toll on the manager - connecting with a fan isn’t as fun as it used to be, the idea of using Facebook in your free time no longer appeals, and tweet after tweet after tweet only add to your social media malaise. If [...]

By April Sciacchitano | Posted in Digital Marketing | Also tagged , , , , , , | Comments (0)

Food Communications Legend, Anita Fial, Turns the Page

February 25, 2011 – 10:41 am

For decades there has been a distinctive voice in food communications. That will be changing next week, as my boss and mentor, Anita Fial, retires and begins the next chapter in her life. Her legacy will continue through all of the people she has inspired to work hard, follow through on your commitments and never [...]

By Jason Stemm | Posted in PR Industry Trends, Wine, Food & Nutrition | Also tagged , , , | Comments (35)

Wine Communication at a Crossroads as Millennials Turn to the Grape

January 26, 2011 – 11:15 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
 
This will likely not inspire any Oprah-style “aha! moments,” but there are a lot of millennials out there and statistically speaking, if they’re old enough to drink, they’re probably drinking wine.
This wee fact has not gone without notice amongst us wine PR hacks. The only way to get [...]

By Pia Mara Finkell | Posted in Wine, Food & Nutrition | Also tagged , , , , , , , , , , | Comments (5)

Five Tips for Aspiring Internet Communicators

February 1, 2010 – 12:06 am

This post is for the youth who aspire to become Internet communicators. In an era when fame and follower counts are overemphasized, it seemed apropos to offer what I consider the best assets of an Internet communicator. Guides to attain optimal personal brands and the most amount of Twitter listings represent red herring pursuits as [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (31)

Survival Demands Change

October 26, 2009 – 7:06 am

by Geoff Livingston
You may be strong, you may be smart, but if you cannot adapt to rapid change you won’t survive. A rather Darwinistic statement, but a truth that companies and communicators increasing must accept. Communications technology has turned our world upside down (this post owes a special hat tip to Kyle Reis, and [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (13)

Blue Astroturf

October 6, 2008 – 1:22 am

Yes, we all hate these ethical transgressions.  Social media is supposed to be a game changer, a creator of forthright relational discussions between two parties, not another communications tool set to manipulate people with.. Yet, unethical communicators from all sides of the aisle can’t seem to help themselves, as demonstrated by one Democratic state [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (11)