Tag Archives: community

5 Whys Jog Actionable Listening

December 1, 2009 – 12:03 am

I can pay to listen. I can listen for free. I can “monitor,” even. I can pay others to listen for me. I can lurk. I can engage.
There have been some great posts on the tools for listening. The list for both paid tools and free tools is ever-expanding, it seems. If I want to latch [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , , , , , , , , , | Comments (5)

Why Hospitals Need to Retweet

October 29, 2009 – 8:00 am

by Jenn Riggle
I read a great article by Brian Solis this week about the science of retweets. The article got me thinking about why hospitals don’t use the Twitter retweet function more often.
According to Ed Bennett’s most recent list of hospitals engaging in social media, 297 U.S. hospitals have established Twitter accounts. Yet when you [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , | Comments (27)

Hospitals Need to Friend Their Employees

October 1, 2009 – 8:11 am

 

By Jenn Riggle

As organizations adopt social media and create corporate pages on Facebook, they have to take a closer look at themselves and decide who their friends really are.
This is especially true in the health care industry.
When you look at hospital Facebook pages, it’s surprising how many hospitals have only a handful of fans. Yet, [...]

By Jenn Riggle | Posted in Digital Marketing | Also tagged , , , , , | Comments (14)

Why Your Message Fails In Social Media

May 26, 2009 – 11:00 am

Companies and organizations have a real hard time understanding why the traditional message doesn’t seem to work in online social environments. Yet, if you think about the way we as human beings relate to one another it really shouldn’t be that much of a mystery.
The above social profile chart highlights just the tip [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (65)

Ning Jujitsu: Nine Tips

May 11, 2009 – 2:38 pm

Friends of Live Earth Senior Ambassador Alexandra Rampy and Ning’s Charles Porch.
Some of us on the Friends of Live Earth team recently had the opportunity to sit down with Charles Porch from ning, who gave some general pointers on network building best practices. Porch has worked with thousands of the 1.1 million communities now [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (1)

Community Engagement

March 2, 2009 – 12:01 am

What about communities beyond the oft talked about majors – Twitter, Facebook, YouTube, Flickr, Delicious, Friendfeed, StumbleUpon, etc.?  How does one engage is a very common question, and there are general principles that apply across all social communities major or not. In some ways, Brian Solis and I tried to provide guidance to that [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (30)

The Number One Lesson from Groundswell: Relationships, Not Technologies

February 6, 2009 – 11:03 am

Our class next week will be on the first half of Groundswell, chapters 1-6. The most important aspect of Groundswell is the home run statement, “concentrate on the relationships, not the technologies.”
By far, this is the greatest barrier to adoption — and more importantly, successful deployment of social media — after the control [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (2)

Social Means More than One

December 1, 2008 – 12:04 am

“Enough about me, what do you think about me?”
“You? You? I called about me, myself and I!”
Sounds like a pretty bad conversation. Yet, that’s often what you see when corporate types start promoting their wares in social channels or when “personal brands” deliver their cultivated messages to us (Sheep Meadow Image by Joe Schlabotnnik).
In [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , | Comments (13)