Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.
Tag Archives: content marketing
If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
A few Sundays ago I reached the tipping point. It started out as a typical Sunday afternoon. My two sons, inspired by the previous night’s bedtime story of the Avengers, transformed into Iron Man and the “Credible” Hulk to fight evil doers in the basement. My wife was at the store rummaging for milk, school [...]
By Jason Poulos (@TheSaganaki) With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate [...]
By Rosalie Morton (@rosaliemo) If content is king, photos are his favorite little prince. Mark my words, 2013 will be the year of the photo. We were just getting primed in 2012. Facebook acquired Instagram. Photo posts on Facebook get more likes than links, text or videos. Your audience isn’t reading your posts anymore… not unless there [...]
A Look at the Analytics of a Content Targeting Campaign By Jason Poulos (@TheSaganaki) I started working with a new client this past week and in typical web nerd fashion I was curious to see what was going on behind the scenes in the analytics world. I took a look at the website’s history for [...]
By Jason Poulos (@TheSaganaki) If you were to look under the hood of Google you’d be presented with an extremely complex and intricate math formula. Since it’s virtually impossible for humans to keep track of every website on the internet, Google has turned to it’s algorithm to help determine how a website ranks on their [...]
By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]
By Priya Ramesh (@newpr) CRT/tanaka hosted its very first Northern Virginia B2B tweet-up on Tue, Nov 8th with Shawn Cook, Director of Sales, Eloqua kicking off a discussion around marketing strategies that have had a huge impact on Eloqua’s sales cycle. Throughout Shawn’s presentation, it was very clear that Eloqua as a company takes it [...]