Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.
Tag Archives: content marketing
3 Reasons Why Your PR Team Should OWN Content Marketing
May 20, 2013 – 9:03 am
If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
Engagement? Try Exasperation.
February 28, 2013 – 8:34 am
A few Sundays ago I reached the tipping point. It started out as a typical Sunday afternoon. My two sons, inspired by the previous night’s bedtime story of the Avengers, transformed into Iron Man and the “Credible” Hulk to fight evil doers in the basement. My wife was at the store rummaging for milk, school [...]
The Ideal Content Mix for PR, SEO and Social Media Success
January 7, 2013 – 11:54 am
By Jason Poulos (@TheSaganaki) With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate [...]
Top 3 Photo Apps for PR Pros That Weren’t on Your Radar
December 14, 2012 – 7:59 am
By Rosalie Morton (@rosaliemo) If content is king, photos are his favorite little prince. Mark my words, 2013 will be the year of the photo. We were just getting primed in 2012. Facebook acquired Instagram. Photo posts on Facebook get more likes than links, text or videos. Your audience isn’t reading your posts anymore… not unless there [...]
Measuring a Display Ad Campaign’s Success
June 8, 2012 – 12:34 pm
A Look at the Analytics of a Content Targeting Campaign By Jason Poulos (@TheSaganaki) I started working with a new client this past week and in typical web nerd fashion I was curious to see what was going on behind the scenes in the analytics world. I took a look at the website’s history for [...]
Avoid Poor Rankings by Creating Valuable Content
May 11, 2012 – 10:05 am
By Jason Poulos (@TheSaganaki) If you were to look under the hood of Google you’d be presented with an extremely complex and intricate math formula. Since it’s virtually impossible for humans to keep track of every website on the internet, Google has turned to it’s algorithm to help determine how a website ranks on their [...]
Thought leadership is key to hospital social media success
March 22, 2012 – 7:00 am
By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]
How Eloqua Gets Content Marketing Right? Q&A with Joe Chernov, Chief Content Officer, Eloqua
November 21, 2011 – 11:03 am
By Priya Ramesh (@newpr) CRT/tanaka hosted its very first Northern Virginia B2B tweet-up on Tue, Nov 8th with Shawn Cook, Director of Sales, Eloqua kicking off a discussion around marketing strategies that have had a huge impact on Eloqua’s sales cycle. Throughout Shawn’s presentation, it was very clear that Eloqua as a company takes it [...]
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A Social Media Glossary:
Sweet SEO Case Study!:
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