Tag Archives: content

Social Media Is A Commitment

May 21, 2010 – 11:56 am

Last night, I attended #smcrva where @DeanHolmes talked on the topic of “Evaluating Your Content”. He showed how the message should drive the strategy. It’s not about the marketing – it’s all about the content! This is a basic concept, but often forgotten in the rush to adopt the next big trend. So if it’s [...]

By Dave McNamara | Posted in Digital Marketing | Also tagged , , , , | Comments (15)

SOBCon Presentation: Integrating Social Media into the Larger Mix

May 4, 2009 – 12:20 am

The SOBCON presentation “Integrating Social Media into the Larger Mix” that I gave on Saturday sparked quite a discussion at the event as well as on Twitter. Here is a brief narrative version to accompany the deck, which is also embedded in this post.
Integrating Social Media – SobCon 09 Presentation
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Integrated [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , | Comments (11)