By Rachael Seda (@rachaelseda) I remember my first PR writing class. While I enjoyed it, I distinctively remember the painstaking feeling of having the creative joy sucked out of me when I had to write my first news release, and again when I wrote my second, and so on. If I didn’t want to read [...]
Tag Archives: content
Social Media Is A Commitment
May 21, 2010 – 11:56 am
Last night, I attended #smcrva where @DeanHolmes talked on the topic of “Evaluating Your Content”. He showed how the message should drive the strategy. It’s not about the marketing – it’s all about the content! This is a basic concept, but often forgotten in the rush to adopt the next big trend. So if it’s [...]
SOBCon Presentation: Integrating Social Media into the Larger Mix
May 4, 2009 – 12:20 am
The SOBCON presentation “Integrating Social Media into the Larger Mix” that I gave on Saturday sparked quite a discussion at the event as well as on Twitter. Here is a brief narrative version to accompany the deck, which is also embedded in this post. Integrating Social Media – SobCon 09 Presentation View more presentations from [...]
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