DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek® spunbonded olefin. In April Governor McDonnell announced that the plant was a 2013 Gold Medalist in Virginia’s annual Environmental Excellence Awards. CRT/tanaka caught up with plant environmental manager Joe Loschiavo [...]
Tag Archives: Corporate Responsibility
8 Unique Ways to Go Green This Earth Day (and Beyond)
April 16, 2013 – 10:38 am
Wednesday, April 22, 1970, a day in history which marks the first “massive nationwide protest against the pollution of the environment.” Forty-three years later, the world again prepares to celebrate Earth Day. While the psychedelic days of the ‘70s may feel like “just yesterday” for some, Mother Earth begs to differ. Gone are the days [...]
To Give is to Prepare
March 26, 2013 – 8:04 am
No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause. Community service activities can bring team members together in ways that monthly birthday cake or offsite meetings can’t. Last Friday, for example, six of us from [...]
Sustainable Sustainability Efforts: Look Inside First
February 8, 2013 – 10:07 am
By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on the Guardian Sustainable Business blog: Using PR as an agent for change in corporate sustainability. To be fair, I’m [...]
WANTED: Socially Minded Business Seeking Millennial Do-Gooder
January 29, 2013 – 4:22 pm
By Kathryn Glushefski It’s a New Year with millions of college grads preparing to take on the working world. Luckily for some companies, research continues to show that Generation Y digs solid Corporate Responsibility platforms. But if you have one, are you engaging the right employees and communications channels to promote your socially responsible culture [...]
5 Tips for Successfully Tying Your Business Into Your Foundation
November 6, 2012 – 9:00 am
By Joanna Fay Leis (@JoannaFayL) Starting a corporate foundation is a huge undertaking. It’s a responsibility that requires people, money, and a number of other resources. But most importantly it requires a purpose. Any company can start a Corporate Social Responsibility (CSR) initiative but creating a foundation takes CSR to another level. It is when [...]
What’s your yardstick? In corporate responsibility, how and what you measure matters.
October 16, 2012 – 9:31 am
By Cheryl Robinson, APR As PR pros, we look at measuring the success of our efforts using pretty clear criteria. But for companies trying to measure the impact of their corporate responsibility efforts, the formula, historically, has been much less clear. In our industry, measurement has evolved beyond just the numbers to include things like [...]
5 Best Practices from #RaganPRBest Practices Summit
September 18, 2012 – 8:00 am
By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]
Growing a green office? Water the roots.
September 4, 2012 – 9:09 am
By Natalie Smith A focus on reducing your company’s environmental footprint is no longer just a nice to have – in today’s business environment, it should be a mandatory part of your corporate responsibility program. Not only do your external stakeholders expect you to care about your environmental impact, but your employees do as well [...]
Out of the Frying Pan and into the Fire: A Look at the Chick-fil-A Controversy
August 10, 2012 – 9:55 am
By Samantha Cox (@samanthamcox) Regardless of where you stand on the issue of gay marriage, there’s no denying that the recent Chick-fil-A controversy has left us with an endless amount of food for thought. CEO Dan Cathy’s statements have brought a range of additional issues to the table over the past month – from free [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: