By Priya Ramesh (@newpr) Organizational Culture and Executive Leadership are Key Factors Influencing Social Media Adoption: Don’t blame it on yourself [P.S.: I am re-posting this blog post with updates because I sincerely feel that this is timely as I see several of my friends who are community managers working so hard to help their companies [...]
Tag Archives: corporate social media
Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social”
Goodness Gracious, Great Blogs of Fire!
Mark Evans considers how social media is impacting the way businesses promote their products and services; specifically he highlights five common myths companies have on the use of social media. For example, Mark says, “Social media is not an add-on or an accessory,” rather it is part of a company’s marketing mix. What is your [...]
Confederating Social Media
Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston). Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era. Some organizations can manage their organizations [...]

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