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Tag Archives: corporate social media

Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social”

By Priya Ramesh (@newpr) Organizational Culture and Executive Leadership are Key Factors Influencing Social Media Adoption: Don’t blame it on yourself [P.S.: I am re-posting this blog post with updates because I sincerely feel that this is timely as I see several of my friends who are community managers working so hard to help their companies [...]

Goodness Gracious, Great Blogs of Fire!

Mark Evans considers how social media is impacting the way businesses promote their products and services; specifically he highlights five common myths companies have on the use of social media. For example, Mark says, “Social media is not an add-on or an accessory,” rather it is part of a company’s marketing mix. What is your [...]

Confederating Social Media

Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston). Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era. Some organizations can manage their organizations [...]