Tag Archives: corporate social media

Goodness Gracious, Great Blogs of Fire!

February 17, 2009 – 9:45 am

Mark Evans considers how social media is impacting the way businesses promote their products and services; specifically he highlights five common myths companies have on the use of social media. For example, Mark says, “Social media is not an add-on or an accessory,” rather it is part of a company’s marketing mix. What is your [...]

By Mike Nelson | Posted in Digital Marketing | Also tagged , , , , | Comments (1)

Confederating Social Media

September 29, 2008 – 3:32 am

Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston).
Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era.
Some organizations can manage their [...]

By Geoff Livingston | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , | Comments (3)