Tag Archives: corporate social responsibility

CSR: How Do You Figure Out What You’re Getting Back?

June 14, 2011 – 11:32 am

By Natalie Smith, APR
Does “giving back” get you anything back?
This is the question that often plagues companies as they establish and build their corporate social responsibility (CSR) platforms. Inevitably, battle lines are drawn not only over whether or not giving back provides a good return on investment, but over how to measure to determine whether [...]

By Jeff Wilson | Posted in PR Industry Trends | Also tagged , , , , , , | Comments (0)

5 Simple Tips to Make Corporate Anniversaries More Meaningful

April 22, 2011 – 8:24 am

By Jeff Wilson, APR (@wilson0507)
Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages and the ubiquitous lineup of guest stars including Michael Keaton, Rachel Ray, Matt Lauer, Brian Williams, Tom Hanks and Dean Winters, the actor who stars [...]

By Jeff Wilson | Posted in PR Industry Trends | Also tagged , , , , , , , , , | Comments (2)

Conscious Capitalism/CSR Creates True Fans

November 20, 2009 – 12:05 am

The really old school capitalists like to say that the only business of business is to provide a return to shareholders. Long before the concept of “stakeholders” came into being, business was conducted, customers and suppliers were treated fairly or not, and it all somehow moved along. Now, companies need to do better. The concept [...]

By Michael Whitlow | Posted in Digital Marketing | Also tagged , , , , | Comments (9)