Tag Archives: corporate

Treehuggers vs. Suits

May 28, 2009 – 12:18 am

One of the biggest barriers to success can be traditional political positioning, the legacy of past representations and stances. Organizations can be encumbered with their prior actions, permanently creating a legacy that will always be part of the fabric of their brand reputation. And rebellious types can permanently alienate the establishment. There is no [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (3)

Brutal Truths About Cause Marketing

April 12, 2009 – 1:03 pm

I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (13)

Getting Social Media Approved By Your Boss

February 11, 2009 – 5:45 pm

Our final Georgetown U. Social Media for Social Good class post on the Groundswell deals specifically with Chapter 11, which discusses strategies on how to get social media improved inside the organization. Before I begin, a very special thanks to Charlene Li, who guest lectured last night via Skype (full photo set here).
Rather than [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , , , | Comments (45)