The best measure of success for any communication effort on or offline must be the successful development of a movement. Movements encompass true word of mouth where the community embraces the call-to-action or brand and makes it their own.
Yesterday, we discussed how the LIVESTRONG effort has achieved this noteworthy status. And of [...]
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Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: