Inspiration and creativity can come from many sources – an elementary art teacher, a cross-country runner, a 16-year-old student, a gold medal Olympian, or even a mom. Simply by listening to others’ ideas, passions, struggles and triumphs, we too can experience the real moments of strangers, reflect on them and become inspired by their example. [...]
Tag Archives: creativity
A little bit of whatcanbe for your Friday
By Jason Poulos (@TheSaganaki) At CRT/tanaka, we have made a promise to “whatcanbe,” a simple idea of endless creative possibilities. This mindset of looking at the world through a slightly different lens is emulated through our work, process and agency culture. Rather than sharing some digital marketing tactics today I wanted to share some videos [...]
Five Tips for Creating the Perfect Creative Brief
By Jeff Wilson, APR (@wilson0507) The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain. 1. Be Descriptive In many ways, the best designs – whether for a collateral piece, website or [...]
Three Steps to Innovative Social Media: Step 1, Get Unstuck
By April Sciacchitano (@aprilcs) The day-to-day of maintaining a social media account can take its toll on the manager - connecting with a fan isn’t as fun as it used to be, the idea of using Facebook in your free time no longer appeals, and tweet after tweet after tweet only add to your social media [...]

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