By Mike Mulvihill
Mobile apps are all the rage, and why not. Five billion mobile users worldwide (nearly 75 percent of the world population). It is a massive market with lots of research that predicts how everything we do online and electronically will eventually become the bastion of the cell phone.
That is unless cell phones are [...]
By Mike Mulvihill
My 15-year-old son is fairly immune to most of the crisis communication situations we see in PR. But Playstation Network being down for five days and counting? Well, now that’s a different story.
Why is this a big deal? Well, it isn’t unless you’re a gamer. They are livid. What was originally stated as [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged crt-tanaka, crt/tanaka, Facebook, gaming, hackers, marketing, Playstation, Playstation Network, Reputation, security breach, Sony, strategy
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By Mike Mulvihill
While most of the actions taken at the Fukushima nuclear power plant in the wake of the earthquake and tsunami have been sound, the situation is still in doubt. The primary problem continues to be an inability to get power to pumps to keep nuclear materials covered in water necessary to prevent further [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged alternative energy, Arizona, Chancellor Merkel, crt-tanaka, Energy Forward, European Union, Fukushima, German nuclear power plants, Germany, nuclear energy, nuclear power, nuclear reactors, Palo Verde, renewable energy
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October 5, 2010 – 10:05 am
By Mike Mulvihill
Back on July 27th, when BP announced that Bob Dudley would replace Tony Hayward as CEO, the Buzz Bin suggested six tips for the new guy in charge to follow. Last Friday, October 1, Mr. Dudley finally took over the reins of BP (a full nine weeks after the announcement). So how well [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged Bob Dudley, BP, crt-tanaka, crt/tanaka, Deepwater Horizon, gulf clean up costs, Gulf Oil Spill, Harvard Business Review, Mark Bly, marketing, oil spill, PR Industry Trends, Reputation, safety, strategy, Tony Hayward
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August 9, 2010 – 11:12 pm
By Mike Mulvihill
I have to admit, I am tired of talking about BP. But, I just can’t help myself. I feel like a late night talk show host making jokes night after night about the same celebrity gaff or political scandal. You can’t script this stuff.
Over the weekend, BP Chief Operating Officer Doug Suttles said [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged BP, Brand Keys' Customer Loyalty Engagement Index, brand management, brand value, crisis spokesperson, crt-tanaka, crt/tanaka, Gulf Oil Spill, key messages, oil spill, PR Industry Trends, Reputation
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By Mike Mulvihill
After a week of speculation, by the time this post is viewed BP will have likely announced that Tony Hayward is headed to Siberia. Fitting that Hayward would be sent to Russia, where he will help manage BP’s joint venture there. Perhaps the most deviled person in America, Hayward is the guy who [...]
By Jenn Riggle
I’m one of those people who believe in preparing for the worst and hoping for the best. I have a thing for emergency preparedness kits and always keep jumper cables, flares and a first aid kit in my car. I have oil lamps strategically placed around my house and bought a Honda Pilot [...]
by Mike Mulvihill
How much is your company’s reputation worth? In the case of BP, apparently the U.S. government’s estimate is $20 billion. That’s how much the government has told BP it must set aside in an escrow account to restore public trust in BP, and, oh by the way, to expedite payments to help clean [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged bankruptcy, BP, BP stock dividend, Chevron, gulf clean up costs, Gulf Oil Spill, obama, oil spill reclamation, PR Industry Trends, President Obama, Reputation, The Wall Street Journal, Top Hat maneuver
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by Mike Mulvihill
BP sure has made a mess of things, literally as well as figuratively. Their continuous ineptitude from a communications standpoint is astonishing. But, it pales in comparison to the operational futility BP has displayed in stemming the flow of oil into the Gulf. Like Mary Shelley’s Victor Frankenstein, BP appears to be much better at [...]
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