What Carnival Cruise Lines & Maker’s Mark Can Teach Us About Brand Decision Making By Kelly O’Keefe (@kellyokeefe) What a month it’s been for brand blunders. In recent days, the world’s largest cruise line, one known for its luxury accommodations, handed its travelers plastic bags and asked them to use them for their solid waste. That [...]
Tag Archives: crisis communications
By Catherine Gryp (@cgryp) Like the rest of the country, I watched the news of the Sandy Hook school shooting with shock, sadness and an incredible feeling of loss. I’ve shed many tears for the innocent lives lost. As I have been monitoring the media coverage of this tragedy, the communicator side of my brain [...]
By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]
By Catherine Gryp (@cgryp) As more than 67 million Americans watched the presidential debates last Wednesday night, former governor Mitt Romney ignited a social media firestorm when he expressed his views on federal funding of PBS: “I’m sorry, Jim, I’m going to stop the subsidy to PBS… I like PBS, I love Big Bird. Actually [...]
By Mike Mulvihill Late last week, Lance Armstrong ceded his multi-year fight with the United States Anti-Doping Agency (USADA). “There comes a point in every man’s life when he has to say: ‘Enough is enough.’ For me, that time is now,” Armstrong said. “I have been dealing with claims that I cheated and had an [...]
With mergers, acquisitions and innovative partnerships are occurring on a weekly basis, there are a few things they can learn from golf, the greatest game ever played.
By Jason Poulos (@TheSaganaki) Whether it’s a massive power outage, contaminated food issue or an ethics disagreement, a crisis can strike your client at any time. To properly manage communications around the issue, a page on their website, subdomain or microsite might be created to help inform people about what’s happening. But which avenue is [...]
By Mike Mulvihill For the past week, Thomas Jefferson’s hallowed University of Virginia, with its long-standing honor code, has been called to task in the media (including daily feature articles in the Washington Post , the Wall Street Journal and many other national media outlets), on the Internet, in social media and by its own faculty, [...]
Like allergy season, PPACA creates a chain reaction. How you embrace and respond to these industry shifts through communications and marketing impacts your healthcare organization’s strategy and reputation.
By Jeff Wilson, APR (@wilson0507) Of all the sporting events I watch, March Madness has got to be my favorite. I love that every school in the tournament – big and small – has a shot at greatness, at least for “one shining moment.” I’m a sucker for a good Cinderella story. And I almost [...]