Musings and analysis on marketing, buzz and communications.
By Mike Mulvihill
After a week of speculation, by the time this post is viewed BP will have likely announced that Tony Hayward is headed to Siberia. Fitting that Hayward would be sent to Russia, where he will help manage BP’s joint venture there. Perhaps the most deviled person in America, Hayward is the guy who [...]
By Jenn Riggle
I’m one of those people who believe in preparing for the worst and hoping for the best. I have a thing for emergency preparedness kits and always keep jumper cables, flares and a first aid kit in my car. I have oil lamps strategically placed around my house and bought a Honda Pilot [...]
by Mike Mulvihill
How much is your company’s reputation worth? In the case of BP, apparently the U.S. government’s estimate is $20 billion. That’s how much the government has told BP it must set aside in an escrow account to restore public trust in BP, and, oh by the way, to expedite payments to help clean [...]
by Mike Mulvihill
BP sure has made a mess of things, literally as well as figuratively. Their continuous ineptitude from a communications standpoint is astonishing. But, it pales in comparison to the operational futility BP has displayed in stemming the flow of oil into the Gulf. Like Mary Shelley’s Victor Frankenstein, BP appears to be much better at [...]
by Mike Mulvihill
Toyota just can’t stop sticking its finger in the proverbial light socket these days. As my blog post back in early February lamented when the automaker took 10 days to communicate to the public about its rapid acceleration problems, Toyota’s approach to crisis communications has repeatedly been too little, too late.
Now, just a [...]
Eventually, it had to happen. Tiger Woods had to speak in “public” about his, uh, situation.
But, did official golfdom have to provide the venue?
Enough has been said about Tiger to fill several PR crisis communications classes, and the true, sad fact of this matter is that too many of us still care too much about [...]
By Mike Mulvihill
Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]
There is nothing like a PR disaster to get the ol’ buzz rolling, and the ongoing mess surrounding NBC’s evening lineup has added some fun for those of us who don’t have to deal with it from the inside or for any of the sparring camps representing the hosts. The move to push Conan O’Brien off the air [...]
by Mike Mulvihill
My last Buzz Bin blog post about Jackasses, F-bombs and Incivility focused on recent bad behaviors online and offline. This weekend, there were refreshing signs that bad behavior does have its payback (photo by Blumie the Koala). Kanye West, fresh off his Taylor Swift grab-the-mic dis, was forced to cancel his tour with [...]
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