Musings and analysis on marketing, buzz and communications.
by Mike Mulvihill
In preparing this post, my research found hundreds of blog posts regarding last Friday’s SEC suit against Goldman Sachs (i.e., deceitful, if not illegal, activities in the mortgage securities market debacle that brought on the recession we appear to be just exiting). And now today’s news, which has generated over 1,000 posts – a [...]
by Mike Mulvihill
Toyota just can’t stop sticking its finger in the proverbial light socket these days. As my blog post back in early February lamented when the automaker took 10 days to communicate to the public about its rapid acceleration problems, Toyota’s approach to crisis communications has repeatedly been too little, too late.
Now, just a [...]
By Mike Mulvihill
Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]
Crisis Communications on the Social Web
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The reality of business is that crisis happens. Whether it’s cyanide in your medicine, your inability to get airplanes off the ground, or a financial implosion, companies inevitably face difficult, even life threatening situations. Those situations demand crisis management and [...]
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