February 7, 2012 – 8:34 am
By Mike Mulvihill
While Super Bowl fanfare dominated last week’s news, the Interior Department announced the conclusion of a study that sets the stage for the equivalent of a Bowl Championship Series for offshore wind development.
The environmental study found there would be “no significant environmental and socioeconomic impacts” from offshore development. This brings the department a [...]
January 31, 2012 – 10:07 am
by Mike Mulvihill
As the presidential election season ramps into a full-tilt boogie, energy will be a topic perking toward the top of the national discussion. While the GOP candidates beat up on one another, the incumbent come this November is beating the energy drum.
While perusing Facebook, I was greeted by an online banner ad for [...]
January 11, 2012 – 4:12 pm
By Jeff Wilson, APR (@wilson0507)
The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain.
1. Be Descriptive
In many ways, the best designs – whether for a collateral piece, website or video – [...]
January 3, 2012 – 12:37 pm
By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, brand, crt/tanaka, CRT/tanaka social media, marketing, social media, Social Networks, Super Bowl, Twitter, YouTube, Zeta Interactive
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December 13, 2011 – 7:00 am
by Mike Mulvihill
Back in November, my Buzz Bin post warned that as campaigning for the next presidential election heats up, green energy would become a football tossed back and forth for political gain with little concern for whether these actions foster or retard the creation of needed alternative energy generation and a foundation for achieving [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged alternative energy, China, Crossroad GPS, crt/tanaka, Green, green technooogy, Karl Rove, President Obama, renewable energy, solar panels, wind energy, wind power
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December 12, 2011 – 10:50 am
Guest post by Gini Dietrich (@ginidietrich)
If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations.
You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head.
All of the [...]
December 6, 2011 – 7:00 am
By Mike Mulvihill
If you asked Santa for more renewable energy in the U.S. portfolio this Christmas, you may hope that Scrooge intercedes with your request. Otherwise, your well-intended wish will bring with it a substantial increase in your utility bill for at least the next 10 years.
Perhaps the best example of this is in California, [...]
November 29, 2011 – 7:00 am
By Mike Mulvihill
Whatever your opinion of Bill Gates and Microsoft, you have to admit he is one smart dude. So when Gates makes a plea in a guest editorial in Science magazine for more energy research & development by the U.S. government, perhaps it is worth taking note.
In the editorial, Gates says the U.S. should [...]
November 15, 2011 – 12:51 pm
By Mike Mulvihill
An article in the NY Times this weekend, A Gold Rush of Subsidies in Clean Energy Search, has generated a number of posts in support and in opposition of the article and solar subsidies.
The article points out that several investor-owned utilities and large projects capable of shopping for private capital, are utilizing federal [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged Beacon Power, crt/tanaka, electric energy, Green, Green energy, New York Times, Politics, renewable energy, solar energy, Solyndra, U.S. Energy Information Administration
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November 1, 2011 – 10:53 am
by Mike Mulvihill
As a House Subcommittee probe into the collapse of Solyndra, Inc. widens (Solyndra received a $535 million federal loan guarantee), a second clean energy company with a $43 million Department of Energy loan guarantee has filed for bankruptcy. Beacon Power, which also received a $26 million in stimulus grant from DOE, was [...]
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