Congrats to our Week 4 winner, Traci Pryor! Her BuzzLine for cicada nourishment? “Pinacicadas…getting caught in the rain.” Is there a better way to sip a cicada? Traci, thanks for participating and look for your Starbucks card early next week. With the long Memorial Day weekend coming up, let’s get right to Week 5. As [...]
Tag Archives: crt-tanaka
How to Execute a Flawless Press Trip
May 24, 2013 – 8:00 am
Press trips, domestic or otherwise may seem daunting or intimidating to execute. But after leading media around the world for more than 10 years on behalf of our clients, we’ve learned a thing or two about what works and what doesn’t. Here are some tips for how to execute a flawless [...]
Broadening Our Horizons: The Changing Role of PR Professionals in Healthcare
May 23, 2013 – 11:48 am
As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all of the attention – and the budget! If you are sulking away in your cubicle, it’s time to shake it off. The role [...]
The BuzzLine – Week 4 – Blanched, Broiled or Fried?
May 17, 2013 – 12:41 pm
Congratulations to Week 3 winner Greg Surber, our friend over at the Hodges Partnership. His six-word graduation speech to the Class of 2013? “You will make mistakes, embrace them.” (Greg your Starbucks gift card is on the way. Keep your eyes open, too, for news about the quarterly playoffs, once we figure them out.) Remember, [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle
May 17, 2013 – 8:11 am
A few weeks ago, the Trustees of famed college Cooper Union voted to begin charging tuition in the 2014 school year. To an outsider, the decision might look like a no-brainer. The school is desperate for cash to keep its doors open, and who could make a fuss about a college charging tuition? That’s what [...]
Lessons Learned from Japan’s Healthcare System
May 16, 2013 – 10:28 am
Last week at the Virginia Society for Healthcare Marketing and PR conference, I had the privilege of hearing from a variety of speakers who shared their knowledge on topics ranging from branding and innovation to health care reform and patient engagement. Because I’ve always been a lover of travel and experiencing other cultures, when Juana [...]
5 Ways to Demystify Bubbly
May 15, 2013 – 3:15 pm
In an office full of closet wine nerds (in our industry, being smug about wine is decidedly uncool – hence the closet), we’ve found consumer awareness of sparkling wine falls into one of two extreme categories: people whose Mom’s drank Riunite and who now turn to prosecco, or those with Krug in their glass since [...]
The BuzzLine – Week 3 – Pomp and Circumstance
May 10, 2013 – 12:00 pm
Many thanks to last week’s BuzzLine participants and congratulations to Week 2 winner, Joanna Leis! Keep an eye open for your Starbucks gift card, Joanna. Remember, the BuzzLine is a weekly contest that challenges PR, marketing, media and communications pros to deliver a smart, witty, creative or humorous six-word commentary – or BuzzLine – in response to a [...]
Corporate Responsibility – Q&A with DuPont
May 7, 2013 – 8:08 am
DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek® spunbonded olefin. In April Governor McDonnell announced that the plant was a 2013 Gold Medalist in Virginia’s annual Environmental Excellence Awards. CRT/tanaka caught up with plant environmental manager Joe Loschiavo [...]
Making B2B Relevant for B2C Audiences
May 3, 2013 – 9:08 am
So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer. Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some [...]
The BuzzLine – Week 5 – Fire Up the Grill:
Media Relations Do’s and Don’ts:
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria: