By Darby Brignac (@darbydarbydarby) As 2012 comes to a close, it’s natural for us to reflect on the past year and prepare for the future. TIME.com’s Techland recently shared its choice of best websites in 2012. Revolver Magazine recapped its top picks for best 2012 music videos. This list of best travel locations by National Geographic may [...]
Tag Archives: CRT/tanaka social media
Sharpen Your Blogger Relations Skills: How to Reach the 77% of Internet Users in the Blogosphere
November 20, 2012 – 3:31 pm
By Kelsey Mohring (@mohrinkd) A few weeks ago I had the pleasure of attending a Mastering Blogger Relations session as part of Adfero Group’s Get PR Smart series. I found this workshop to be particularly educational since, as an Account Coordinator at CRT/tanaka, one of my main responsibilities has been blogger outreach. Therefore, I’d like [...]
Facebook’s EdgeRank Changes Put More Pressure on Brands to Engage Better
November 12, 2012 – 1:10 pm
By Priya Ramesh (@newpr) Back in September, Facebook made some changes to its EdgeRank (Facebook algorithm to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom), which reportedly decreased brand engagement levels to an all time low. The King of Social Networks also has been accused [...]
A Charge to Communicators: Choose Your Words Carefully
November 8, 2012 – 8:47 am
By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]
Take that, Real World; I made it!
November 5, 2012 – 12:14 pm
By Kelsey Mohring (@mohrinkd) Quick disclaimer: What you are about to read is about the PR industry as well as the transition from college to the real world, making it in a new environment, discovering your strengths, weaknesses and passions and making some mistakes along the way. So, if you aren’t ready for a life [...]
Turning a Communications Crisis into an Opportunity
October 9, 2012 – 9:29 am
By Catherine Gryp (@cgryp) As more than 67 million Americans watched the presidential debates last Wednesday night, former governor Mitt Romney ignited a social media firestorm when he expressed his views on federal funding of PBS: “I’m sorry, Jim, I’m going to stop the subsidy to PBS… I like PBS, I love Big Bird. Actually [...]
Viral Videos: Can Wine Brands Compete With Everyone Else?
October 3, 2012 – 9:31 am
THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]
Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered
October 1, 2012 – 11:15 am
By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]
Facebook Live Marketing Talks: Driving Brand Engagement
September 24, 2012 – 8:00 am
By Alyson Campbell (@acampfashion) Facebook hosts “Live Marketing Talks” to give brands insights into how to build their audience and engage their community. In its most recent talk on September 13, the discussion centered on what brands can do to further drive engagement using Facebook tools, with the most important brand resource tool being News [...]
88% of Consumers Unlikely to Buy from Brands that Ignore Their Complaints Online
August 27, 2012 – 12:01 pm
By Priya Ramesh (@newpr) I have a friend (who shall remain anonymous on this post) who happens to be a very successful blogger and someone whose tweets and online comments are taken very seriously. She also happens to be one of those customers that depending on how your company responds to customer complaints on social [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: