February 7, 2012 – 8:34 am
By Mike Mulvihill
While Super Bowl fanfare dominated last week’s news, the Interior Department announced the conclusion of a study that sets the stage for the equivalent of a Bowl Championship Series for offshore wind development.
The environmental study found there would be “no significant environmental and socioeconomic impacts” from offshore development. This brings the department a [...]
February 6, 2012 – 1:52 pm
Three Must-Attend Sessions for Advanced Digital Marketers
By Priya Ramesh (@newpr)
I don’t know about you but I am really, really excited about DC’s first ever Social Media Week starting next Mon, Feb 13th. It’s about time the DC, Virginia, Maryland tri-state area joined the global during Social Media Week activities. Social Media Week offers a series of interconnected [...]
January 31, 2012 – 10:07 am
by Mike Mulvihill
As the presidential election season ramps into a full-tilt boogie, energy will be a topic perking toward the top of the national discussion. While the GOP candidates beat up on one another, the incumbent come this November is beating the energy drum.
While perusing Facebook, I was greeted by an online banner ad for [...]
January 16, 2012 – 10:07 am
By Priya Ramesh (@newpr)
[This post was originally published on Jan 17th, 2011 and ranked one of the top posts at @crttanaka Buzz Bin. It is only fitting that we remind ourselves today of the great leadership that Sir Martin Luther King Jr. exhibited in the fight for civil rights and try to rise above mediocrity [...]
January 13, 2012 – 1:13 pm
By Jason Poulos (@TheSaganaki)
In last week’s post, Making the Most of Email Marketing, I talked about some of the basics of email marketing and why it should be consideration for a brand. From that post, there are two main things to remember on why email marketing works.
Email is Data driven: Knowing who opened your email, [...]
January 11, 2012 – 4:12 pm
By Jeff Wilson, APR (@wilson0507)
The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain.
1. Be Descriptive
In many ways, the best designs – whether for a collateral piece, website or video – [...]
January 9, 2012 – 2:14 pm
By Priya Ramesh (@newpr)
Last year at the PRSA International Conference in Orlando, I loudly voiced my rant against AVEs during Shonali Burke’s session on “A Field Guide to Measuring the Business of PR.” Katie Paine, PR industry’s reputable measurement guru who has been tirelessly fighting against the AVEs, also was present in the room. If [...]
January 6, 2012 – 1:46 pm
By Jason Poulos (@TheSaganaki)
Social media marketing, search engine marketing, content marketing, there are myriad of different internet marketing strategies but what about email marketing? 43.5 million consumers check their email daily and a well-planned and maintained email campaign can be used for further interaction between a brand and audience. With 95% of U.S. consumers using [...]
January 3, 2012 – 12:37 pm
By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]
By Mike Mulvihill
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Posted in Digital Marketing
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Also tagged advertising, brand, crt-tanaka, CRT/tanaka social media, marketing, social media, Social Networks, Super Bowl, Twitter, YouTube, Zeta Interactive
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