Last week I started my series of mastering media interviews with the first step – start with the questions. The key in that phase is quantity, not quality. The reason is quite simple, the more questions you develop, the less likely you will be hit with a question you didn’t prepare for. Now we focus [...]
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The BuzzLine – Week 8 – Condiment Commotion!
June 14, 2013 – 12:00 pm
The BuzzLine would like to thank our fearless summer intern, account coordinator Tommy McPhail, for today’s guest post! Thank you Tommy! Congratulations to Week 7 winner Scott Davila for his entry “Alec Baldwin made me do it.” Want to know what Alec Baldwin made him do? Check out last week’s BuzzLine. For Week 8, we’re foraying into [...]
5 Ways to Maximize the PR Pro-Blogger Relationship
June 14, 2013 – 9:04 am
How can bloggers best work with PR agencies? As PR professionals, the question we receive is usually posed the other way around, right? However, it was a question that was brought up throughout my recent experience at Camp Blogaway, “the original bootcamp for food and recipe bloggers.” Bootcamp might be a strong word as it was held in [...]
The King’s “Royal” Comeback: The Story of Lebron James’ PR Triumph
June 11, 2013 – 9:38 am
As we approach game three of the 2013 NBA finals, I can’t believe I’m saying this, but he did it. I never thought NBA superstar Lebron James would repair his image. I never thought he could overcome what many consider to be one of the greatest (if not the greatest) public relations blunders in professional [...]
The BuzzLine – Week 7 – Gotta Get to Six Flags!
June 7, 2013 – 12:00 pm
Congratulations to Week 6 winner Mark Raper! Enjoy your coffee (or tea) at Starbucks and thanks for participating. See you at the quarterly playoffs later this month! All the great Week 6 responses are here and Week 7 is clear for takeoff. Did you hear about the nearly 100 rowdy high school seniors AirTran kicked [...]
The Power of Storytelling: Lessons Learned from CMF 2013
June 7, 2013 – 7:50 am
In the original Peter Pan by J.M. Barrie, Wendy asks Peter why no one in Neverland grows up. And Peter replies, “Because we don’t know any stories.” With this anecdote, Andy Goodman – author, speaker and consultant in the field of public interest communications – memorably hit upon the overall theme of this year’s Cause [...]
Cheerios Interracial Ad: When Social Media Goes Awry
June 4, 2013 – 7:00 am
Last week, as I was getting ready for work and watching the morning news, I noticed a Cheerios commercial that made me do a slight double take. The ad featured a typical American family, with a cherub-faced little girl asking her mom if Cheerios were good for your heart. The mom said yes. So, the [...]
The BuzzLine – Week 6 – Nike Cuts Ties with Livestrong
May 31, 2013 – 12:00 pm
Congrats to our Week 6 winner, Sarah Smith for her pithy six-word rallying cry to gather folks around the grill this summer – “Grillaxin…burgers, barbeque, beer, and besties!” Sarah, thanks for participating in the BuzzLine and look for your Starbucks gift card early next week! For Week 6, we’re going to take a look at [...]
How Fear of Failure Forces You to Fail
May 31, 2013 – 9:05 am
If you search for statistics on Americans’ levels of job satisfaction, you’ll find that about 70% of Americans are either “somewhat unsatisfied” or “unsatisfied.” If you conduct a search about not liking a job, you’ll get 1,440,000,000 results. Job dissatisfaction is obviously a large topic here in our country. It’s easy to conclude that either [...]
7 Inspiring Social Media Applications from Oklahoma
May 30, 2013 – 9:55 am
How Social Media Has Forever Altered Natural Disaster Response Tragedy has a way of bringing people together; and amongst the chaos it’s the inspiring stories of courage, hope and faith which motivate us to pick up the pieces. The mainstream use of social media has permanently altered the way we share our daily lives and [...]
How Technology is Making Aging in Place Possible:
The BuzzLine – Week 8 – Condiment Commotion! :
A Social Media Glossary:
Sweet SEO Case Study!:
Cheerios Interracial Ad: When Social Media Goes Awry :