My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest granola in town. Since then, my fondness for the brand has only grown, and while this has a lot to do [...]
Tag Archives: CSR
Corporate Responsibility – Q&A with DuPont
May 7, 2013 – 8:08 am
DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek® spunbonded olefin. In April Governor McDonnell announced that the plant was a 2013 Gold Medalist in Virginia’s annual Environmental Excellence Awards. CRT/tanaka caught up with plant environmental manager Joe Loschiavo [...]
8 Unique Ways to Go Green This Earth Day (and Beyond)
April 16, 2013 – 10:38 am
Wednesday, April 22, 1970, a day in history which marks the first “massive nationwide protest against the pollution of the environment.” Forty-three years later, the world again prepares to celebrate Earth Day. While the psychedelic days of the ‘70s may feel like “just yesterday” for some, Mother Earth begs to differ. Gone are the days [...]
To Give is to Prepare
March 26, 2013 – 8:04 am
No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause. Community service activities can bring team members together in ways that monthly birthday cake or offsite meetings can’t. Last Friday, for example, six of us from [...]
WANTED: Socially Minded Business Seeking Millennial Do-Gooder
January 29, 2013 – 4:22 pm
By Kathryn Glushefski It’s a New Year with millions of college grads preparing to take on the working world. Luckily for some companies, research continues to show that Generation Y digs solid Corporate Responsibility platforms. But if you have one, are you engaging the right employees and communications channels to promote your socially responsible culture [...]
Do Well By Doing Good: How volunteerism can boost health of your business #CSR
December 11, 2012 – 9:15 am
By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual Community Service Day, or what we like to call “the best day of the year.” Whether serving people in a soup kitchen, packing boxes at the Food Bank or playing memory games with seniors at an adult care [...]
5 Tips for Successfully Tying Your Business Into Your Foundation
November 6, 2012 – 9:00 am
By Joanna Fay Leis (@JoannaFayL) Starting a corporate foundation is a huge undertaking. It’s a responsibility that requires people, money, and a number of other resources. But most importantly it requires a purpose. Any company can start a Corporate Social Responsibility (CSR) initiative but creating a foundation takes CSR to another level. It is when [...]
What’s your yardstick? In corporate responsibility, how and what you measure matters.
October 16, 2012 – 9:31 am
By Cheryl Robinson, APR As PR pros, we look at measuring the success of our efforts using pretty clear criteria. But for companies trying to measure the impact of their corporate responsibility efforts, the formula, historically, has been much less clear. In our industry, measurement has evolved beyond just the numbers to include things like [...]
Growing a green office? Water the roots.
September 4, 2012 – 9:09 am
By Natalie Smith A focus on reducing your company’s environmental footprint is no longer just a nice to have – in today’s business environment, it should be a mandatory part of your corporate responsibility program. Not only do your external stakeholders expect you to care about your environmental impact, but your employees do as well [...]
10 Do’s and Don’ts of Corporate Responsibility
August 7, 2012 – 8:56 am
By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]
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