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10 Do’s and Don’ts of Corporate Responsibility

August 7, 2012 – 8:56 am

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

By Emily Valentine | Posted in Branding, Corporate Responsibility, PR Industry Trends, Wine, Food & Nutrition | Also tagged brand building, brand equity, brand identity, Brand Loyalty, Cause, cause marketing, corporate citizenship, corporate communications, corporate culture, corporate giving, Corporate Responsibility, corporate social responsibility, CSR, employee engagement, farming, fast food, google, media relations, philanthropy, reputation management, social media, sustainability | Comments (6)

How To Be A Human 101

March 4, 2011 – 11:00 am

Today’s challenge is not how to get on board but how to maximize and leverage the popularity of these platforms without getting distracted or drowning in the chatter. The key to social media is being ‘social’ which means engaging in conversations and not just standing on the side lines shouting out your branded messages.

By Brona | Posted in Digital Marketing, PR Industry Trends, Wine, Food & Nutrition | Also tagged blogging, Branding, Facebook, food industry, marketing, online conversations, Public Relations, social media, Twitter, web | Comments (1)