Musings and analysis on marketing, buzz and communications.
Seesmic recently released its new Tweetdeck-esque desktop client with some fanfare, competition and even a YouTube video. Included in the promotional video is about twenty seconds plus of yours truly, or more specifically, my Twitter handle (kudos to Linda Bustos for spotting this).
The video made me laugh and reminded me of a post I [...]
Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]
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