By Debbie Myers (@debamyers) This article first appeared, in part, in HBAdvantage, a newsletter of the Healthcare Businesswomen’s Association. With healthcare reform driving increased scrutiny of hospitals and providers by the government, insurance companies and consumers, the importance of managing corporate reputation is a topic that has reached the C-suite. However, many organizations do not have [...]
Tag Archives: Debbie Myers
Sharing photos of your loved ones on Facebook is a great way to connect with family and friends. But are you sharing too much online?
My family has been in the naming business of late. Both of my daughters are expecting. Usually I’m in the position of helping healthcare companies rebrand or name new services. So, could the advice I provide clients help my kids through this daunting task? Well, let’s see.
I have great respect for physicians. I think most people do. In fact, doctors were ranked in second place (right behind firefighters and before nurses and scientists) in a Harris poll that measured consumer perceptions of the top 23 professions So, why are some doctors having a Rodney Dangerfield moment and feeling like they “get no respect?”
If healthcare companies, or any company for that matter, could manage their reputations as if they were Troy Polamalu, we would all live in a better world. When advising clients on reputation, I tell them there are six steps to building reputation that will ensure their company can win, even when they are not on their best game.
Despite all of the advances in medicine, healthcare providers have never been on the cutting edge of new business and marketing practices. However, some hospitals have made great strides is using social media to connect with patients and consumers. Here are some recent examples:
The medical and healthcare professions have got to get its arms around the serious issue of medical errors. It’s an enormous team effort that requires everyone involved to participate, including the patient. Here’s a checklist I created for myself that you might find helpful.
As the medical profession begins to dip its toe into social media, professional associations are starting to issue recommendations, particularly regarding Facebook.
By Debbie Myers (@debamyers) I love that my doctor is part of a health system that has invested smartly in electronic medical records (EMR). I can email my doctor, and she, or her nurse, will respond in 24 hours. I can make appointments online, ask for prescription refills, and check diagnostic test results – often [...]