Tag Archives: Dell

The Battle for the Mobile Internet Begins

December 28, 2009 – 8:10 am

War was declared a long time ago, but now the battle finally begins in earnest.  2010 marks the year that Google Android and its many manufacturer and carrier partners took on Apple and its exclusive wireless carriers. The final prize?  The primary determinant of the third web boom, the mobile Internet.
All the other handset [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , | Comments (8)

Five (+ One) Green Initiatives on Mashable

June 24, 2009 – 9:48 am

Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. So I teamed with Mashable to write up five organizations – the United Nations, Dell, Greenpeace, the [...]

By Geoff Livingston | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (3)

Reputation Management Means Embracing Your Errors

April 23, 2009 – 10:46 am

Lindsay Lohan’s eHarmony Profile from Lindsay Lohan
Issues happen. Mistakes are made.  Reputations become tarnished.  This is the way of the world, particularly when an error occurs after a company brand achieves leadership or a human being becomes famous. Sometimes gaffes or human nature takes precedence, and depending on how a company or person handles it, [...]

By Geoff Livingston | Posted in PR Industry Trends | Also tagged , , , , , , , | Comments (5)