By Mike Mulvihill
Transparency is certainly top of mind in the SM world as a result of the FTC ruling on endorsements and testimonials (i.e., pay-to-blog). The ruling has drawn commentary from far ranging sources such as the Council of PR Firms to Chris Brogan. Like Chris, I don’t know what’s so hard to get on [...]
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Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: