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Tag Archives: digital communications

Managing a Crisis on the Web

By Jason Poulos (@TheSaganaki) Whether it’s a massive power outage, contaminated food issue or an ethics disagreement, a crisis can strike your client at any time. To properly manage communications around the issue, a page on their website, subdomain or microsite might be created to help inform people about what’s happening. But which avenue is [...]

PR Pros, 4 tips on how to be an awesome link builder.

By Jason Poulos (@TheSaganaki) Links back to a website are one of the most important ranking factors to a search engine. The materials, content and outreach created in the public relations world could be chock full of extremely helpful back links that could help get your clients content on page one of Google. Are you [...]