If you want killer content, your PR team needs a seat at the table. Here are three reasons why.
Tag Archives: digital marketing
With the ever changing and evolving digital landscape it’s hard to predict what will happen in the future of web development, search, marketing and PR. Based on observations and tactics witnessed in 2012, 2013 should see more focus on responsive design, brand awareness spend, microformats, gamification and ad retargeting.
By Jason Poulos (@TheSaganaki) I just got back from the search marketing expo conference up in New York City and I wanted to share some of what I learned. The conference was great and I learned a lot, a ton of info got covered and my brain still hurts from the education overload. Here are [...]
By Priya Ramesh (@newpr) I don’t know about you, but I definitely find myself shopping more and more online than spending my weekends driving to and from a shopping mall, dealing with crowded parking lots, long lines at the billing stations and a grouchy husband who would rather sit at home and watch sports [...]
By April Sciacchitano (@aprilcs) Many marketing professionals have done it. They go through the process of website redesign only to start anew within 18 months. The web changes fast, which means it’s important to stay on top of trends between redesigns. And there’s good news for the web-weary: You can limit your “overhauls” by evolving [...]
By Priya Ramesh (@newpr) Last week Altimeter’s principal analyst, Brian Solis released the Digital Influence Report to help us understand the tenets of digital influence marketing; how to identify individuals with a social capital to increase word-of-mouth for your brand and ultimately measure their impact or “digital influence” on your maketing efforts. I highly recommend you [...]
Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami. By Gaby Alban What’s one part public relations, one part customer service, one part advertising, one part digital programming and one [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) How can one or a few people organize a one-day global event with a promotional budget of $0? Impossible? The answer is the Interwebs, my friends. Initially conceived and mobilized by Rick Bakas of St. Supéry Winery, #Cabernet Day was eventually embraced by the international wine [...]
By Priya Ramesh (@newpr) Last Monday, I had the opportunity to talk social media trends and what’s next with Chief Marketing Officers in the healthcare space at the Innovator’s Studio in Chicago. As part of the discussion, we were asked to break into two groups and identify a few traditional PR tactics that the CMO’s [...]