Tag Archives: e-mail

Gray is the New Black: Marketing to Aging Boomers

By Jenn Riggle
This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54.
In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their retirement. And [...]

Social Media May Be The Media Darling, But E-mail Is Here To Stay

By Jenn Riggle
We’re seeing the U.S. Postal Service reeling from the impact of social media. Whether it’s the popularity of online bill payments or the movement away from letter writing, “snail mail” just isn’t what it used to be – especially if it means the end of Saturday mail deliveries.
You have to wonder whether we’re [...]