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Tag Archives: email marketing

Engagement? Try Exasperation.

A few Sundays ago I reached the tipping point. It started out as a typical Sunday afternoon. My two sons, inspired by the previous night’s bedtime story of the Avengers, transformed into Iron Man and the “Credible” Hulk to fight evil doers in the basement. My wife was at the store rummaging for milk, school [...]

10 Ways to Increase Email Newsletter Subscribers

By Jason Poulos (@TheSaganaki) In last week’s post, Making the Most of Email Marketing, I talked about some of the basics of email marketing and why it should be consideration for a brand. From that post, there are two main things to remember on why email marketing works. Email is Data driven: Knowing who opened [...]

Making the Most of Email Marketing

By Jason Poulos (@TheSaganaki) Social media marketing, search engine marketing, content marketing, there are myriad of different internet marketing strategies but what about email marketing? 43.5 million consumers check their email daily and a well-planned and maintained email campaign can be used for further interaction between a brand and audience. With 95% of U.S. consumers [...]

Don’t Throw Email Marketing Out of the Mix, Not Yet

By Priya Ramesh (@newpr) Email Open Rates Speak Louder Than “Likes” and “Follows” Can’t believe its August already and CRT/tanaka clients are busy planning for 2012 campaigns. As we help them put together an integrated strategy (traditional + digital), one key observation we made based on first half of 2011 results is that Email Marketing [...]