Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Or to put it more accurately, hospitals need to consider how their “friends” can benefit from their Facebook pages.
The good news is that people are turning to Facebook for health information, such as videos and diet and exercise tips. However, hospitals aren’t making the most of this connection. Research shows that less than [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Before I get into my new social media influence obsession, I’d like to get real for a second.
Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life balance, [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you follow the idiom “fish where the fish are,” it might be tempting to focus all your marketing eggs in the Facebook basket with over 600 million users and growing. But the question that naturally follows is: with pools of fish (read: customers) swimming in the Facebook virtual [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I’m a sucker for a bargain.
Though my mother is an avid shopper of the abundance mentality (the experience is something like supermarket sweep), I’ve always taken more after my father in this regard, whose great purchasing success stories tend towards “Check out my new golf shoes! Normally 50 [...]
As I gathered with family and friends over the holidays this year I did something amazing: I didn’t check Facebook or Twitter!
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