By Priya Ramesh (@newpr) Organizational Culture and Executive Leadership are Key Factors Influencing Social Media Adoption: Don’t blame it on yourself [P.S.: I am re-posting this blog post with updates because I sincerely feel that this is timely as I see several of my friends who are community managers working so hard to help their companies [...]
Tag Archives: enterprise social media
Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social”
July 9, 2012 – 12:35 pm
Stop being the “social media helpdesk” and cross-train your company to be social
August 8, 2011 – 12:28 pm
By Priya Ramesh (@newpr) Don’t become the Social Media Helpdesk. Implement an enterprise-wide social strategy. Online Reputation is everybody’s responsibility and even though the lead social strategist is responsible for maintaining an overall positive sentiment, it is also the responsibility of the social media lead to establish an enterprise-wide social framework where members from a [...]
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