Musings and analysis on marketing, buzz and communications.
by Mike Mulvihill
Great news! New EPA regulations coming down the pike will force many utilities to reduce emissions. The bad news? These same regs could cause us to lose as much as 7 percent of the nation’s electricity generation pretty quickly.
The E.P.A. estimates its rule on air toxins and mercury expected out in November will [...]
Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. So I teamed with Mashable to write up five organizations – the United Nations, Dell, Greenpeace, the [...]
One of the biggest barriers to success can be traditional political positioning, the legacy of past representations and stances. Organizations can be encumbered with their prior actions, permanently creating a legacy that will always be part of the fabric of their brand reputation. And rebellious types can permanently alienate the establishment. There is no [...]
Now that almost everyone across the political spectrum agrees that we are facing an ecological crisis, the main challenge of the green movement seems to be getting people to actually change behaviors. But this challenge is greater than it seems. It involves changing lifestyles that have become central to our culture for the past 100 [...]
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