By Jason Poulos (@TheSaganaki) This past week, I came across a couple of articles that talked about how some Facebook advertisers think that ad clicks are coming from bots and not “real” people. The first article that was brought to my attention showcases Limited Run’s struggle with Facebook. They claim that 80 percent of their [...]
Tag Archives: facebook ads
What can we learn from General Motors pulling $10M ad spend from Facebook?
May 21, 2012 – 1:36 pm
By Priya Ramesh (@newpr) A week before the big Facebook IPO, General Motors (GM) announced that the company was going to pull off its $10M display ad budget from Facebook. GM marketing chief Joel Ewanick told the Wall Street Journal that GM “is definitely reassessing our advertising on Facebook, although the content is effective and important.” GM will [...]
Facebook’s New “HIGHLIGHT” Feature Leaked
May 14, 2012 – 10:47 am
By Priya Ramesh (@newpr) Facebook’s new “HIGHLIGHT” feature leaked in New Zealand TechCrunch calls it “Reckless New Ads Test” At the Facebook Marketing Conference in Feb, Brian Boland, Director of Product Marketing, Facebook revealed that the average news feed story from a user profile reaches just 12 percent of their friends. Business Pages meanwhile only [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: