Tag Archives: Facebook

Three Key Learnings from What’s Next DC

January 30, 2012 – 11:45 am

By Nikki Parrotte (@nikki_parrotte)
Last Monday, I attended marketing communications and social media conference, What’s Next DC hosted by Green Buzz Agency. The conference attracted public relations and social media enthusiasts alike, offering plentiful speaker sessions and opportunities for networking with peers.
Intended to ignite a social spark, much of the conference tied into strategic planning for [...]

By Nikki Parrotte | Posted in Digital Marketing | Also tagged , , , , , , , | Comments (2)

How to Break Through the Holiday Haze – 3 Smart Approaches to Holiday Beverage Branding

December 21, 2011 – 9:00 am

THE BOOZE BIN
By Emily Valentine (@ebvalentine)
The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.
But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, [...]

By Emily Valentine | Posted in Digital Marketing, The Booze Bin | Also tagged , , , , | Comments (4)

Is your hospital ready for a HIPAA audit?

November 17, 2011 – 11:38 am

By Jenn Riggle
Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities.
While nothing to celebrate, these audits are definitely worth preparing for.
In the past, OCR has had an [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , , , , | Comments (3)

New Guidance Gives RNs a Social Media Safety Net

September 22, 2011 – 7:00 am

By Jenn Riggle 

Are the nation’s 2.6 million RNs invisible?
Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses.
Maybe it’s not surprising that many of the [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , , , , , , , , , , , | Comments (0)

Remembering September 11th, Socially

September 12, 2011 – 9:50 am

by Rosalie Morton (@rosaliemo)
Ten years after the tragic day that rocked our nation, it’s interesting to reflect on just how vastly the media landscape has changed. We didn’t have Twitter and Facebook back then. Rather than media being a platform for engagement, the news was simply pushed at us.
On Sunday, as we reflected on 9/11, [...]

By Rosalie | Posted in Digital Marketing | Also tagged , , , , , , , , , | Comments (1)

Are Google and Facebook brainwashing me?

September 5, 2011 – 3:00 pm

There’s a place for customization and interactivity in digital art…. but not in my everyday search.
By Rosalie Morton (@rosaliemo)
Two weeks ago I headed up to New York to visit an awesome friend of mine, also a PR pro. I’d browsed through The New Yorker on my way up to figure out the “must-dos” for the [...]

By Rosalie | Posted in Digital Marketing | Also tagged , , , , , , | Comments (0)

When Facebook, Twitter and Work Collide

August 31, 2011 – 3:40 pm

By Jeff Wilson, APR (wilson0507)
With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and public [...]

By Jeff Wilson | Posted in Digital Marketing, PR Industry Trends | Also tagged , , , , , , , , , , , | Comments (0)

Why Hospitals Should Be Facebook Friends with Benefits

August 25, 2011 – 7:00 am

By Jenn Riggle
 

Or to put it more accurately, hospitals need to consider how their “friends” can benefit from their Facebook pages.
The good news is that people are turning to Facebook for health information, such as videos and diet and exercise tips. However, hospitals aren’t making the most of this connection. Research shows that less than [...]

By Jenn Riggle | Posted in Healthcare | Also tagged , , , , , , , , , , | Comments (1)

Weibo Out-Socials Socialism

August 2, 2011 – 6:00 am

by Mike Mulvihill
Isn’t it interesting how social media empowers people in socialistic countries where the government neither protects nor encourages a free press?
On July 30, China Media Project Director Qian Gang delivered a radio address to the journalists of China and Hong Kong. His remarks highlighted the remarkably candid, bold and broad coverage by mainland [...]

By Mike Mulvihill | Posted in Digital Marketing | Also tagged , , , , , , | Comments (4)

Today’s Hospital: Enough About You…Let’s Talk About Me.

July 28, 2011 – 7:00 am

By Jenn Riggle

Social media is a lot like talk radio – all talk, all the time. But the question is: Is anyone listening?
Hospitals across the country are putting aside their HIPAA fears and recognizing that social media needs to be an integral part of their marketing efforts. They’re posting videos on YouTube, posting updates on [...]

By Jenn Riggle | Posted in Digital Marketing, Healthcare | Also tagged , , , , , , , , , | Comments (5)