How Social Media Has Forever Altered Natural Disaster Response Tragedy has a way of bringing people together; and amongst the chaos it’s the inspiring stories of courage, hope and faith which motivate us to pick up the pieces. The mainstream use of social media has permanently altered the way we share our daily lives and [...]
Tag Archives: Facebook
Top 3 Photo Apps for PR Pros That Weren’t on Your Radar
December 14, 2012 – 7:59 am
By Rosalie Morton (@rosaliemo) If content is king, photos are his favorite little prince. Mark my words, 2013 will be the year of the photo. We were just getting primed in 2012. Facebook acquired Instagram. Photo posts on Facebook get more likes than links, text or videos. Your audience isn’t reading your posts anymore… not unless there [...]
A Charge to Communicators: Choose Your Words Carefully
November 8, 2012 – 8:47 am
By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]
‘Mama Needs a Glass of Wine’ and Other Reasons to Market Wine to Women
October 23, 2012 – 8:00 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]
Facebook Live Marketing Talks: Driving Brand Engagement
September 24, 2012 – 8:00 am
By Alyson Campbell (@acampfashion) Facebook hosts “Live Marketing Talks” to give brands insights into how to build their audience and engage their community. In its most recent talk on September 13, the discussion centered on what brands can do to further drive engagement using Facebook tools, with the most important brand resource tool being News [...]
5 Best Practices from #RaganPRBest Practices Summit
September 18, 2012 – 8:00 am
By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]
Apple’s New Ads Stray from the Core
July 31, 2012 – 9:16 am
By Kelly O’Keefe (@kellyokeefe) For many Americans, the 2012 Olympics in London provide an ideal venue for social conversation through networks like Twitter and Facebook. But this year, long before the fanfare of the opening ceremonies had wound down, a lot of Apple fans were getting wound up. Apple chose the Olympic ceremonies to debut [...]
CEOs: Get in Touch With Your People
July 17, 2012 – 7:00 am
by Mike Mulvihill According to an IBM Global CEO study companies that outperform peers are 30 percent more likely to identify openness (characterized by greater use of social media) as a key enabler of collaboration and innovation. What company wouldn’t want to stimulate collaboration and innovation? So why is the list of the top 20 [...]
Drinking Happens in Real Life
May 9, 2012 – 8:00 am
By Caroline Helper Last Thursday was Languedoc Day. Just as the marketing powers-that-be have managed to successfully transform nearly every day of the calendar into a holiday celebrating certain foods and ingredients, these same days are being gobbled up by various wines and regions, too. Many of these wine days are really only celebrated virtually [...]
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