Tag Archives: Facebook

A Hat Tip to the Social Media Purists

By Mike Nelson (@Michael_Nelson)
The internet is where we communicate, conduct business, socialize and consume news – in many ways it’s become our second world. Everyone who has designed a webpage, developed an app or Internet meme or created a social platform has helped shape the infrastructure of this new world, and, to our good fortune, [...]

Facebook Plays an Important Role for Grieving Families

By Debbie Myers (@debamyers)

I admit it. I’m a big fan of Facebook. I love the connectivity it gives me to family and friends. I obnoxiously chronicle vacations and events with pictures and anecdotes. It’s even become a breaking news source – sometimes beating out my CNN news alerts I receive through my email. In fact, [...]

Three New Facebook Developments to Keep in Mind

By Priya Ramesh (@newpr)
Three New Facebook Developments to Keep in Mind
I will emphasize for the 100th time again that 2011 is the year when Facebook starts exploding further as the #1 social network with an increasing number of brands trying to sell off of Facebook. Visualize a sales cycle where you log-in to Facebook, post [...]

The Social Media Time-Suck, Klout and Why Influence Matters

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Before I get into my new social media influence obsession, I’d like to get real for a second.
Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life balance, [...]

How To Be A Human 101

Today’s challenge is not how to get on board but how to maximize and leverage the popularity of these platforms without getting distracted or drowning in the chatter. The key to social media is being ‘social’ which means engaging in conversations and not just standing on the side lines shouting out your branded messages.

Has Facebook made your Website Obsolete?

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you follow the idiom “fish where the fish are,” it might be tempting to focus all your marketing eggs in the Facebook basket with over 600 million users and growing. But the question that naturally follows is: with pools of fish (read: customers) swimming in the Facebook virtual [...]

Facebook Page Redesign: Why Should Brand Marketers Care?

By Priya Ramesh (@newpr)
Facebook just announced the new Pages redesign last week that offers more engagement opportunities for your brand in the coming months. The beta version will go live on March 10th when Facebook automatically will update every page to the new design. If you are serious about your Facebook marketing in 2011, here’s [...]

Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera

By Jenn Riggle
While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward.
Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents from having [...]

Social Media’s Super Bowl Cameo

By Mike Mulvihill

Our client, Network Solutions, opted to harness the power of social media instead of shelling out $3 million for a 30 second Super Bowl commercial.  And for a fraction of the cost, they generated over 17 million Twitter impressions and 35,000 views of a parody video – and still counting.
The video is a [...]